Propel Morning Briefing Mast Head Propel Hospitaliity website Paul's Twitter Link Subscribe Unsubscribe Web Version Forward Email Star Pubs and Bars Banner Morning Briefing Strap Line
Wed 13th Mar 2013 - Breaking News - Tesco confirms Giraffe acquisition
Tesco confirms Giraffe acquisition: Tesco has confirmed it has acquired restaurant group Giraffe for £48.6m. The acquisition forms part of Tesco’s strategy to develop the space in some of its larger stores and create even more compelling retail destinations where customers can meet, eat and drink, as well as shop. The first Giraffe restaurant to open next to a Tesco store will be near London. Russel Joffe, Managing Director and Founder of Giraffe said: “We’re very much looking forward to working with Tesco. We’re passionate about great service, wonderful hospitality and serving good, healthy food at great value. This move will allow us to introduce Giraffe to a wider audience, presents great opportunities for growth and for the team to be involved in an exciting stage of our brand’s development. It will be very much business as usual at Giraffe.” Kevin Grace, Group Commercial Director at Tesco said: “We invest in businesses that add value for our customers online or offline; as we’ve done with Harris + Hoole, Euphorium, blinkbox, and now Giraffe. We have the opportunity to develop some of the space in our larger stores to createretail destinations that offer customers even more choice. Giraffe is hugely popular with a wide range of ages and particularly families – we think our customers will love it.” Giraffe offers a wide range of fresh, seasonal, quality food, comfortable interiors and friendly staff. Its menu covers a range of global dishes and appetising options for breakfast, lunch and dinner. The first Giraffe opened in Hampstead, north London in 1998 and the group now consists of 48 sites nationwide, including franchised sites at Heathrow and other UK airports as well as one in Dubai. The original founders, husband and wife team Russel and Juliette Joffe, along with Andrew Jacobs, will remain in place with Russel continuing as Managing Director. 3i and Risk Capital Partners have sold its stake in the business. Their investment supported the management’s plans for a more rapid roll-out across the UK, helping the founders of Giraffe expand their unique brand of global food and family-friendly service from its London high street base to a nationwide presence. Tesco has bought a 100% stake in Giraffe.
Return to Archive Click Here to Return to the Archive Listing
 
Punch Taverns Link
Return to Archive Click Here to Return to the Archive Listing
Propel Premium
 
Propel Quarterly Spring 2018view online
 
BT Banner
 
NT Assure Banner
 
Marstons Banner
 
Ei Group Banner
 
Glycol Cooling Systems Banner
 
Casual Dining Show Banner
 
Wi5 Banner
 
Trail Banner
 
Lamb Weston Banner
 
Catapult Banner
 
Brothers Banner
 
Pago Banner
 
Venners Banner
 
HGEM Banner
 
Zonal Banner
 
Startle Banner
 
COREcruitment Banner
 
Venners Banner
 
liveRES Banner
 
Punch Taverns Link Punch Taverns Link
BT Banner
ALMR Web Link Web Version Unsubscribe Subscribe Propel Info website