Propel Morning Briefing Mast Head CPL Training Link Paul's Twitter Link Subscribe Unsubscribe Web Version Propel Info website Propel Info website Forward Email Star Pubs and Bars Banner Morning Briefing Strap Line
Wed 13th Mar 2013 - Breaking News - Tesco boss explains thinking behind Giraffe acquisition
Tesco boss explains thinking behind Giraffe acquisition: Tesco commercial director Kevin Grace has blogged on the strategy behind the acquisition of the Giraffe restaurant chain for £48.6m. He wrote: “We’ve been doing a lot of thinking about retail destinations and how our stores might become somewhere that people spend more time, as well as shop. With more general merchandise moving online, we have a great opportunity to rethink how we use the space in some of our larger stores. To put some of that thinking into context, it might be useful to think about the many different shopping malls around the world. In most cases, their food concepts are excellent and it’s one of the main reasons people go there. Let’s look at two examples. Lots of our larger stores in Asia have restaurants regularly used by customers to meet their friends and spend time together; people like being able to take a break and relax after their shopping trip. Similarly, if you’ve ever visited Westfield, you’ll know that people go there to meet, eat and drink as much as they do to shop. They have a fantastic collection of restaurants - around 50 different concepts serving fresh, quality food and a variety of cuisines. The brands are accessible yet aspirational and the comfortable dining space allows customers to relax, socialise, recharge. It’s not an afterthought - it’s central to their offer. There’s no reason that supermarkets can’t offer something similar here. At the beginning of the year, we approached Giraffe Restaurants to see if they’d like to be part of the hospitality offer in some of our larger stores. Why them? Well, they’re a family run business with a strong brand and a fresh, seasonal, quality menu that has something for everyone. Where possible, they’ll sit adjacent to or outside the main Tesco store - we want the dining experience to feel separate from the weekly shop because it’s a place where customers can take a break and relax. They’ll keep their unique look and feel because it’s part of their brand and customers like it.”
Return to Archive Click Here to Return to the Archive Listing
 
Punch Taverns Link
Return to Archive Click Here to Return to the Archive Listing
Propel Quarterly Spring 2018view online
 
Propel Premium
 
Lowlander Beer Co Banner
 
Funkin Banner
 
Franklin and Sons Banner
 
Jagermeister Banner
 
Ei Group Banner
 
Greene King
 
Catapult Banner
 
Freeths Banner
 
Venners Banner
 
Star Pubs Banner
 
HGEM Banner
 
Zonal Banner
 
Hastee Pay Banner
 
COREcruitment Banner
 
Diageo Sky
 
Access Banner
 
Freeths Banner
 
Venners Banner
 
liveRES Banner
 
Pipers Crisps Banner
 
Tahola Banner Tahola web link
 
Lincoln & York Banner
 
Punch Taverns Link Punch Taverns Link
Greene King Banner
ALMR Web Link Web Version Unsubscribe Subscribe Propel Info website