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Morning Briefing for pub, restaurant and food wervice operators

Mon 5th Aug 2013 - Breaking News - Fuller's plans 'innovative' openings
Fuller’s plans innovative openings in response to changing consumer demand: London brewer and retailer Fuller’s is planning a series of innovative new pub projects as a response to changing consumer demand. The first, The Swift, opens this Thursday in Putney offering radical design, an extensive range of keg, bottled and canned beer, alongside beer-based cocktails and an American diner-style menu. Andrew Durn, Fuller’s developments manager, said: “This is one of many innovative new projects in the pipeline at Fuller’s, demonstrating our commitment to running outstanding pubs across the country, but also our commitment to new ideas and responding to consumer trends. There really is nothing like this in the area, and the combination of food and drink on offer is something we have worked really hard on to make perfect. This is a raw and exciting concept, and we can’t wait to share the newly refurbished bar with everyone.” The new bar is a cross between retro, modern and industrial with cosy furnishings and unique fixtures, such as all of the light fittings being from reclaimed naval ships, while an original wall has been exposed to add to the aesthetics. Alongside Fuller’s London Pride, London Porter and Frontier, the new craft lager from Fuller’s, there are also kegged beers from Sierra Nevada and Anchor Brewery, a dozen cocktails (including four using Fuller’s beers as key ingredients), 40 different bottled and canned craft beers from around the world and a specially selected range of 30 American whiskeys. The modern food menu at The Swift, which was formerly called the Whistle and Flute, includes a range of hot dogs, pizzas and special Hampshire beef burgers. In June, Propel revealed that Fuller’s will open a couple of stand-alone coffee shops, showcasing its own Brewer Street coffee brand, next to its pubs later this year. The company will use property it already owns next to its existing pubs for the coffee shop developments. Group managing director Simon Emeny told Propel: “These are high footfall sites where we have property adjacent to our pubs. We are really pleased with the course we took on coffee. The branded route wasn’t right for us – we decided we’d try to be different and have found a fantastic coffee blend.” Fuller’s serves its Brewer Street brand in eye-catching crockery with a menu offering all the popular variants and indulgent snacks, such as “delicious chocolate brownie”. Emeny also revealed that Fuller’s will invest £1.7m in its proposed London Pride pub opening at London Heathrow airport – it has a turnover lease at the site, which is 8.3 miles from the brewery in Chiswick. “Heathrow staff visited our pubs in trade – and spent a lot of time at The Parcel Yard at King’s Cross,” reported Emeny. Fuller’s is also investing £3.4m opening two new-build freehold pubs on greenfield and brownfield sites in Farnham, Hampshire and Key Bridge, London in partnership with Waterside – the pubs will open early in 2014.

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