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Thu 14th Nov 2013 - Breaking News - Orchid reports detailed Return on Investment
Orchid reports detailed Return on Investment: Orchid Pub Company has reported that investment on pubs in every division is being rewarded with outstanding Return on Investment (ROI) one year on from the start of a £20m investment programme. “Well thought-out investments that involve spending money wisely and in the right way has brought us incredible results,” said Simon Dodd, commercial & people director at Orchid. “We have put money into our pubs where it is needed and backed up our spend with comprehensive messaging and local marketing plans that demonstrate the quality and value on offer at every business. Excellent returns across the divisions show that each one has its merits and can perform well in the right areas and with the right business model.” At Pizza Kitchen & Bar, ROI in relation to capex is in excess of 30%. On average food sales have increased from £800 a week to over £3k. ROI highlights include: The Old Ball in Leeds, 64%; The Bell in Maidenhead, 45%; The Albion in Blackpool, 52%. Dodd said: “With another 15 investments planned for the first half of 2014, PKB is becoming a clearly recognisable and sizeable concept; be it on the high street, in the community or in student conurbations.” The new All Inns concept, which operates under the tag line “We’re a family pub co”, has driven sales in a hugely competitive market, the company said. There are currently 11 pubs operating under the All Inns concept with the remaining 68 pubs, which operate in the division, planned for conversion during 2014/15. Across the division, ROI in relation to capex stands at 46%. The concept offers flexible food pricing on either a 2 for £10, 2 for £12 or 2-4-1 basis. ROI highlights include: The Manor Farm in Hull, 82%; Hare & Hounds in Minworth, 51%; Lock Keeper, in Radcliffe, 52%. Across the company’s Great British Carvery pubs, ROI in relation to capex is 42%. Diamond Club, the over 50s discount scheme, continues to drive sales Monday – Friday, growing at over 6,000 customers a month. ROI highlights include: The Ainsworth Arms in Manchester, 128%; The Young Pretender, Kings Langley, 68%;The Pickhurst, West Wickham, 79% and the White Swan, Southampton, 124%. “These impressive headline figures are echoed right through dozens of pubs in every division, demonstrating that prudent and well-planned investments work wonders for sales and ultimately conversion to profit,” Dodd added. “We are now looking forward to 2014 when we will continue to grow our All Inns, Carvery and Pizza Kitchen & Bar concepts whilst living our values of respecting every pound we spend and challenging the status quo.”
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