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Tue 3rd Mar 2015 - Square Pie hires new chief executive
Square Pie hires new chief executive: Square Pie, the restaurant group with grocery and hospitality operations, has hired Nabil Subuh as its new chief executive. Subuh joins the business, which this year celebrates its fourteenth birthday, from his previous post as commercial director at Welcome Break. The hire comes during a period of significant growth for Square Pie, which enjoyed like-for-like restaurant growth of 16% – with Ebitda growth of over 50% – and a 40% increase in company turnover in 2014. During his career at Welcome Break, Subuh steered the commercial team to deliver record sales and profits. He also pioneered overhauls to the service station chains’ retail offering, introducing brands including WH Smith, Starbucks, Costa Express and Waitrose. Relevant to Square Pie’s grassroot beginnings as a street food pioneer, Subuh’s twenty-five years’ experience in the sector includes senior operational positions during the early years of Pret and Coffee Republic. Of his appointment, Subuh said: “Square Pie is a brand that has always resonated with me – and it’s great to be joining at such an exciting stage in its growth. There is huge potential across the UK for our unique British, fast casual offering – in restaurant, grocery and hospitality. Square Pie’s fantastic pies are core to its success and my attraction to the role. I’m really looking forward to working with the team to grow a genuinely special business and getting even more people to taste how good a pie can be.” The company, headed up by chairman and founder Martin Dewey, who will now focus on food, brand and customers, is forecast to hit sales of £5 million in 2015. Dewey added: “2014 was a breakthrough year for business and we’ve got even bigger plans for the 2015. It’s fantastic to have Nabil on board and a great testament to the strength of our business and opportunity for growth.” Square Pie operates five restaurants in London with wider UK expansion planned for Autumn 2015 as well its grocery offer, including classic and mini pie ‘Canapies’, available in major retailers.


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