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Thu 14th May 2015 - Propel Thursday News Briefing

Story of the Day:

Pub and restaurant like-for-likes rise 1.2% in April: The managed pub and restaurant sector returned to like-for-like growth in April after a brief dip in March, according to the latest Coffer Peach Business Tracker figures. Collective like-for-likes among the 30 companies in the Tracker were up 1.2% on the same month last year. The rise came after a slight 0.3% fall in sector like-for-likes in March. April’s numbers benefited from strong trading over the four-day Easter break, when like-for-like sales were up 5.1% on last year. Total sales in April among the cohort were up 5.2%, reflecting the continued roll-out of new sites especially outside London. Peter Martin, vice-president of CGA Peach, the business insight consultancy that produces the tracker, in partnership with Coffer Group, Baker Tilly and UBS, said: “The eating and drinking-out market remains a good news story, but recent figures, suggest it may be getting a little harder to win extra sales. Underlying like-for-like growth appears to be slowing compared to the end of last year, so it will be interesting to see how the public reacts next month now that the uncertainty of the general election has gone and the summer begins,” Martin said. On a same-store basis, London performed marginally better than the rest of the country in April, with like-for-likes for the month up 1.4%, against a 1.2% increase outside the M25. The best performers were restaurant brands outside London, which saw like-for-likes grow 3%, followed by pubs in London, where like-for-likes were up 2.3% on last year. Overall, restaurant groups’ like-for-likes were up 1.9%, with managed pubs up 1.%. Trevor Watson, director at Davis Coffer Lyons, said: "The total sales growth of 5.2% shows just how fast the restaurant sector is growing in comparison with other parts of the UK economy. The new government has made it clear that it will seek to re-balance the UK economy away from London and the south east, which can only be good for the sector. There was evidence that election uncertainty held back some business decisions. However, with that now behind us, we expect the market to continue to thrive during the summer months."
 

Industry News:

Tourism body joins Scottish anti-beer tie coalition: A coalition of brewers and organisations campaigning against the beer tie in Scotland have been joined by the Scottish Tourism Alliance, which said it was concerned about the effect tied pubs have on Scotland’s tourism industry. Marc Crothall, chief executive of the Scottish Tourism Alliance, said: “All hospitality businesses in our country, without exception, should have the opportunity to purchase and sell Scottish products. We therefore support any action that removes barriers or restrictions to that happening. Pubs and licensed premises are an important part of Scotland’s hospitality and tourism offering, but many would now appear to be disadvantaged compared with their counterparts across the rest of the UK. We encourage the Scottish government to commit to action on this issue in the near future." Paul Waterson, of the Scottish Licensed Trade Association, said: “The tied model is as broken in Scotland as it was in England and Wales And the feedback from those affected Scottish businesses is already extremely clear: 99% of tenants want protection against tied pubs; 74% of affected Scottish publicans feel worse off; 96% believe paying a reduced rent doesn’t merit the extra cost on tied products and services. The principle has already been established by Westminster – the tied model is unhealthy, uncompetitive and needs to be changed. What more needs to be proven? We must not allow delay. Scotland’s industry stands firmly together on this issue and we need decisive action fast.”

Jamie Oliver becomes part-time vegetarian: Jamie Oliver has become a part-time vegetarian, forsaking meat two or three times a week. The move comes as he prepares to publish a vegetarian cookbook. He is struggling to get Channel 4 to make a programme because producers are "not yet convinced the general public want to see it." Oliver said: "Vegetarian and well-managed vegan diets are looking very good at the moment in general health terms. We should all be learning from them and focusing on enjoying more plant-based delights. I personally try to eat vegetarian two to three times a week. It will save you a load of money and it challenges you to be more creative but it’s been an absolute joy."
 
Fashion brand Ted Baker sends its customers to the pub: The fashion brand Ted Baker has become the first major retail brand to partner with the pub industry app One From Me (OFM) by offering customers a free drink. On 14 and 15 May, Ted Baker will use OFM to help launch its spring/summer collection by offering each of its two million customers a drink to have in a local One From Me member pub. OFM's managing director, Peter Masters, said: "This is a very visible example of how companies can use the OFM app to reward its customers. Our top priority is to encourage more of the UK's progressive pub companies and pubs to join One From Me so we can start sending greater volumes of new customers their way. Together, we can raise the profile of the licensed trade and put it at the heart of so many day-to-day company occasions."
 
Coalition of partners step in to save Nottingham street pastors: The Nottingham Business Improvement District (BID), Nottinghamshire's Police and Crime Commissioner, Paddy Tipping, and Intu, the owner of the Victoria and Broadmarsh shopping centres, have stepped in to safeguard the immediate future of the street pastors who operate in Nottingham city centre by agreeing to provide the necessary funding to ensure that they can keep their operations going in the immediate term. Street Pastors is an interdenominational network of Christian charities operating across the UK and world-wide .Individual street pastors undergo 12 days of training, and volunteer to patrol the streets of towns and cities at night, helping and caring for people in practical ways. They wear a blue uniform, with the term “Street Pastor” visible in white. The Nottingham street pastors had been receiving grant funding from Comic Relief but this has now come to an end and they were in danger of folding. The Nottingham BID already supports the street pastors as part of its activities to ensure a safer late-night economy in the city centre and had plans to provide additional support to them, assuming that the BID secures a second term when it comes up for renewal this summer.

Company News:

Star Pubs invests £250,000 in five-year plan to boost food sales to 50% of turnover: Star Pubs & Bars, the 1,300-outlet UK pub operating arm of Heineken, is investing £250,000 in the next six months in the launch of its largest ever food programme, Star Food, which has been created to help ensure all Star pubs sell food and that it accounts for 50% of the overall sales mix by 2020. The programme will receive continued investment and development over the next five years to enable lessees to deliver profitable, quality food offers, which Star Pubs said it believed were critical to strong, sustainable pub businesses. The Star Food programme focuses on food sales growth, but covers every area from kitchen design and menu support to forecasting food trends and training and extends support to include more experienced food operators, head chefs and high quality food pubs. It was developed after eight months of research among lessees and chefs from around the country and planning with leading food and catering experts. The Star Food initiatives in 2015 include five new menus focused on "premiumising" food, ranging from a traditional British menu to a premium quality pub food menu. Each comes with a support package worth £2,000, including menu artwork, POS, spec book, costings and allergen information. Other initiatives are “how to” training guides on common issues such as increasing speed of service, supplier offers, HACCP and allergen information; free and subsidised consultancy from independent training chefs for pubs requiring specialist one to one support; a portfolio of kitchen specifications tailored to different pub food offers and volumes developed with industry experts using the latest equipment and techniques for capex sites; craft food workshops for lessees and chefs to extend their culinary skills; a head chefs academy covering commercial kitchen skills such as supplier negotiation and GPs; premiumised "start up’" food packages for pubs not currently offering food; and regional lessee food forums. Star Pubs & Bars' trading director, Chris Jowsey, said: “It’s no longer good enough for pubs simply to offer food and expect growth; Star Food is designed to give our lessees a competitive advantage in an already aggressive market place, where consumers are demanding great value yet more premium food and drink. We have spent time with lessees from all types of food operation listening to their needs and how best we can support them, whether it’s with providing commercial master classes for head chefs at established food pubs or independent food consultancy for those requiring specific assistance.

St Austell reports record turnover and profits: St Austell Brewery, which operates 167 pubs in the West Country, has reported a 7.5% increase in annual turnover to £125.4m and a 14.9% increase in operating profit before other items to £12.3m in the year ended 27 December 2014. Pre-tax profit rose to £12.1m from £10.3m in 2013. The company's managing director, James Staughton, said: "I'm delighted to report a record-breaking year for the company. 2014 was a year of growth in all areas of the business and the on-going investment in the pub estate, brewing operations and beer brands had delivered exceptional results.” Will Michelmore, non-executive chairman of St Austell, said that the company had invested £9.7m during 2014 on acquisitions, refurbishments and its production facilities. He said the strong cash flow of the business had enabled net debts to fall from £27.4m to £25.2m. Staughton said the first four months of 2015 had started very positively, with volumes of the company’s own beers increasing by 8.2% and like-for-like sales in its managed estate growing by 8.8%.
 
Gordon Ramsay opens third Maze: Gordon Ramsay Group has opened Maze Grill Royal Hospital Road in Chelsea, West London, the third Maze, at the former site of Ramsay’s Foxtrot Oscar. It is described as "relaxed, accessible and open all day, [an] intimate neighbourhood restaurant [that] takes its inspiration from the grill rooms of Manhattan but with a distinctly British approach. Maze Grill has a menu specialising in dry aged prime steaks, from British rare breed rump to grain-fed 10oz USDA and Japanese Wagyu fillet. It also offers contemporary sushi and sashimi dishes from the raw bar.
 
Administrators called in at Red Chilli Group: An award-winning north of England-based Chinese restaurant group has called in administrators. Red Chilli, which specialises in Neijing and Sichuan dishes, has two restaurants in Manchester, plus sites in Leeds and York. A spokesperson for Beesley Corporate Solutions confirmed that Mark Beesley and Tracy Clowry were appointed as joint administrators of Red Chilli Restaurant. The administrator said the Oxford Road restaurant in Manchester was still open for business, along with the branches in Leeds and York. According to the restaurant group's website, the Portland Street site in Manchester's Chinatown is closed for refurbishment.
 
Wetherspoon files plans for landmark Leeds building conversion: JD Wetherspoon has submitted plans for the redevelopment of a prominent Leeds landmark built more than 100 years ago on one of the city's main arterial roads. The company plans to invest £1.5m to turn the currently vacant building into a public house, creating about 50 jobs. Signet Planning has been instructed by Wetherspoon to prepare and submit a full planning application for change of use and alterations at the Elinor Lupton Centre, a grade II-listed building on the A660 road out to Headingley. The property, originally designed for the Christian Scientists by local architect William Peel Schofield, opened in 1914 as a Sunday school. It was occupied by Leeds Girls' Grammar School from 1986, which used it as a theatre and concert hall, but has been vacant and marketed for sale for more than eight years. A stage, a later addition to the building, would be removed and a raised seating area incorporated. An external seating area is marked for the rear of the building on the existing hard surfaced area. Wetherspoon's acquisition of the building and its redevelopment plans attracted the ire of campaigners, who argued there had been more appropriate community schemes tabled and that another pub was not needed in the area.
 
Boost Juice to open seven outlets in six weeks as turnover nears £10m: Boost Juice, the Cheshire-based smoothies and fresh juices company run by former Millie's Cookies managing director Richard O'Sullivan and his wife Dawn, is embarking on its biggest-ever store opening programme, with seven new outlets due to start in the next six weeks. At the same time Boost, which is backed by the Business Growth Fund, is on track to hit £10m in sales for the first time. O'Sullivan, who built up and sold Millie's Cookies before bringing the Australian concept Boost to the UK, said one of his new locations, Manchester Arndale, has particular significance, as it was the location of his first business 35 years ago. The other sites to be opened are at the Lakeside Shopping Centre in Essex, and in Southampton, Reading, Glasgow, Westfield Stratford, East London and Cambridge. The new stores, which are all located in high footfall locations, will create more than 100 jobs. O'Sullivan said: "We are trading really well and are excited to be growing Boost and taking it to new locations such as Scotland for the first time. We are on track to hit £10m in turnover this financial year, which is a significant milestone for our business. We have recently opened our third outlet in the Trafford Centre, which continues to be the best location for Boost anywhere in the world."
 
Caledonian Heritable claims world first for pub brewing and blending whisky: Edinburgh operator Caledonian Heritable (CH) has embarked on what it believes to be a world first in its latest outlet, Andrew Usher & Co on West Nicolson St, Edinburgh. Not only is the venue brewing its own beer brand on site but also offering the public the opportunity of blending their own personalised bottle of Andrew Usher & Co whisky in a purpose-built blending lab. A spokesperson for CH said: “We believe that with the addition of our blending area to the already thriving 2.5 barrel microbrewery that we have on site, we will be the first public house to offer our patrons both whisky and beer made on site. Furthermore, we will be catering for people who wish to make their very own personalised bottle of whisky under the Andrew Usher & Co label.” Adam Cowie, general manager of Andrew Usher & Co, added: “There are seven blends to chose from for anyone wishing to blend their own bottle. Some of the blends have been designed to feature the taste profiles of the main production regions while the others have been designed to taste like Andrew Ushers original OVG. The most expensive is a blended malt that we call Resurrection with a 12 year old age statement which you can blend yourself for £155.00. I can’t wait to extend this unique experience to the public.”

Starbucks – ‘our mobile app has not been hacked’: Starbucks has denied reports that the security of mobile app has been compromised. It stated: “News reports that the Starbucks mobile app has been hacked are false. Like all major retailers, the company has safeguards in place to constantly monitor for fraudulent activity and works closely with financial institutions. To protect the integrity of these security measures, Starbucks will not disclose specific details but can assure customers their security is incredibly important and all concerns related to customer security are taken seriously. Occasionally, Starbucks receives reports from customers of unauthorised activity on their online account. This is primarily caused when criminals obtain reused names and passwords from other sites and attempt to apply that information to Starbucks. To protect their security, customers are encouraged to use different user names and passwords for different sites, especially those that keep financial information. If a customer believes their account has been subject to fraudulent activity, they are encouraged to contact both Starbucks and their financial institution immediately. Customers are not responsible for charges or transfers they did not make. If a customer’s Starbucks Card is registered, their account balance is protected.”
 
Antic London to open first pub in north west London this month: Antic London, the operator of 35 pubs in London led by Antony Thomas and backed by Downing, will open its first pub in north west London this month. It is opening Harlesden Picture Palace in Manor Park Road, Harlesden promising to deliver "great food and a wide section of locally and regionally sourced beverages spread across three ground floor areas". The establishment, a former cinema dating back to 1912, was formerly known as the Misty Moon before it closed last year. It will have an "informal soft lounge" at the front, a main bar in the middle and a private dining room towards the rear. The new venue opens on 21 May.
 
Shepherd Neame re-opens Tunbridge Wells hotel after record investment: The Kentish brewer and pub operator Shepherd Neame has re-opened the Royal Wells Hotel in Tunbridge Wells, Kent after a company-record investment of £2.4m. It is the single largest refurbishment project by Shepherd Neame, which took over the hotel in September 2012. The extensive programme of work included replacing the restaurant with The Brasserie, a spacious orangery which can accommodate up to 70 diners. Four en-suite bedrooms have been added to the hotel, taking the total to 27, and every room has been refurbished in a contemporary style. As a result of the brewery’s investment, 20 new roles have been created at the hotel, taking the total to more than 50. It is expected more employees will be taken on in the next few months to cope with increased demand during the summer season. Shepherd Neame's chief executive, Jonathan Neame, said: “We are thrilled to unveil this exciting new development in Royal Tunbridge Wells. It is our biggest refurbishment to date, and represents a massive investment not just in the hotel, but the local area."
 
Burger King signs up Slugterra for global promotion: Burger King is featuring toys from the Slugterra children's cartoon show in its kids' meals. Customers will have four different Slugterra toys to choose from and collect during the weeks that the promotion is running. The Slugterra toys are based on a programme created by a Canadian animation studio, Nerd Corps Entertainment, which first appeared on the Disney channel three years ago and has now been seen in more than 150 countries. Ken Faier, formerly president of Nerd Corp. and now general manager responsible for content and product development at DHX, said the Burger King deal was more than a year in the making. "They're always looking for properties that can appeal either to a girl audience or a boy audience or looking for things that have a collectability to it," Faier said. The Slugterra toys, which are made specifically for Burger King by its own promotional organisation, start appearing this week in the company's restaurants and will be available for up to six weeks, or until supplies run out.
 
Former Cubitt House executives to open first restaurant: Two former executives at the Central London gastro-pub operator Cubitt House, Gabriel and Marcello Bernardi, are to open a 120-cover restaurant and bar, Bernardi's, in July in Marylebone, Central London. The venue, on a prominent corner site between Seymour Place and Seymour Street, occupies two floors of a restored Victorian building. The ground floor will contain a restaurant with a casual Italian menu and classic Italian cocktails, fine wines, Prosecco and beers. There will also be a dining bar, table seating for 80 guests and outdoor dining during warmer months. The lower ground floor, with space for 40, will have a "living room style" interior, with armchairs and low lighting, and will sell cocktails and sharing plates. The Bernardis, who are of Italian descent but born and raised in Melbourne, Australia, played a key role in the establishment and success of the Cubitt House group.
 
Headstart Group turns The Wilson in Hull into tapas bar: Headstart Group, the conglomerate that owns the award-winning 1884 Dock Street Kitchen in Hull, is turning its sister restaurant in the city's docks, The Wilson, into a tapas bar under the name 1884 Wine and Tapas. The refurbishment and conversion from The Wilson extends the bar and kitchen areas, with seating booths installed along the windows to give diners a view of the marina. The al fresco quayside dining area has been retained, giving 1884 Wine and Tapas a capacity of more than 100. Chef Dan Poole told the Hull Daily Mail: "We'll be doing something different, not just from 1884 Dock Street Kitchen, but from anywhere else in the area. There may be other places serving Mediterranean-themed cuisine but we will have the quality of food and service and the unbeatable location which have combined to make both restaurants so popular in the past." The Wilson, a restaurant and cafe bar, opened in October 2010 at Freedom Quay, close to the marina lock gates. Named after the Wilson Line, once the biggest privately owned shipping company in the world, it helped trigger the regeneration of Hull's marina area. It was joined three years ago by 1884 Dock Street, where former Gordon Ramsay chef James Allcock has gone on to win Yorkshire Restaurant of the Year, among other prizes. Headstart Group runs media, property, logistics, agriculture and other businesses in the UK and Thailand. Its holdings include the Burutara restaurant in Bangkok.

Gentleman Baristas scoop UK’s coolest coffee shop award: The Gentleman Baristas, whose first coffee shop in Southwark was opened with backing from Yummy Pub Company, has been named “UK’s coolest baristas” at the UK Coffee Shop awards and also named the UK’s second best coffee shop. Yummy founder Tim Foster said: “The nicest thing for me is that tonight and every day since they ventured on their dream the boys know it’s their team that make the Gentleman Baristas special, they’ve known it from the beginning and they treasure it. Without the team, it would be a poxy building as it was when they took it on, just a few short months past, poxy, non-descript, but now it breathes.”
 
Gourmet Burger Kitchen produces bespoke milkshake for Scottish market: Gourmet Burger Kitchen has produced a bespoke milkshake for the Scottish market, incorporating the Scottish chocolate bar Tunnock's Caramel Wafer. The chocolate bar is blended with salted caramel ice cream before being served in a steel tin container. The new shake, called the Tunnock's Caramel Wafer Milkshake, will be available exclusively in Gourmet Burger Kitchen restaurants in Glasgow and Edinburgh.
 
Stonegate closes Liverpool Reflex at lease expiry: Stonegate Pub Company has closed its Reflex late night bar in Bold Street in Liverpool city centre, part of its acquisition of Mitchells & Butlers wet-led pubs in  November 2010, as the site's lease expires. A spokeswoman for Stonegate said: “I can confirm the business has closed. This is because the lease on the property came to an end. There are no immediate plans to relocate the business. We have 15 other pub and bar businesses in Liverpool and where possible staff will be relocated to one of them. We also encourage Reflex customers to visit us in our other late night bars, such as Popworld and Flares.”
 
Enterprise leases pub to Morrisons: Enterprise Inns, which this week unveiled plans to build a 1,000 strong commercial property portfolio, has leased a pub in Essex to Morrisons. The supermarket company has signed a lease to take over the Barge in High Road, Vange, Basildon, after the pub’s unexpected closure over the Easter bank holiday weekend. The news has caused upset locally. Vin Harrop, organiser of the Basildon Heritage Trail, said: “It dates back 200 years as a pub, but it could go back 400 years because it was originally a house. Our heritage is fast being demolished and soon there will be nothing left. It is very important for new towns to show their past as well as their future.”
 
Domino's introduces 'order by tweet': Domino's Pizza is rolling out an "order by tweet" system in the United States that will let uses place an order simply by tweeting an emoji of a pizza slice to the company. Domino's chief executive, Patrick Doyle, told USA Today: "It's the epitome of convenience. We've got this down to a five-second exchange." Once a customer has registered their Twitter handle on their Domino's Pizza Profile, they will then be able to simply tweet #EasyOrder or just the pizza emoji to Domino's Twitter handle. Domino's will then send the customer a direct message to confirm the order and the Easy Order saved in a customer's profile will be automatically sent to their home. The system is a product of Domino's AnyWare suite of mobile ordering technology, which is developing software to allow customers to order food from multiple devices, such as smart televisions and smartwatches. The system, which is being rolled out from next Wednesday, 20 May, makes Domino's the first major player in the restaurant industry to use Twitter, on an ongoing basis, to place and complete an order.
 
Shake Shack Westfield opening date set: The new Shake Shack burger restaurant in Westfield Stratford, east London, is due to open next Wednesday, 20 May. The restaurant, which comes two years after the American chain opened its first UK restaurant, in Covent Garden, London, will have three exclusive desserts: Peanut Butter CrunchCrete (chocolate custard, St John Bakery chocolate hazelnut brownie, peanut butter sauce and chocolate toffee); East End Pie Oh My (vanilla custard and a slice of Flour Power Bramley apple pie); and Banana Pretzel Pudding (vanilla custard, chocolate covered pretzels, caramel sauce, fresh banana and Maldon salt). The outlet, on Westfield Stratford's "street", will have an interior that uses lots of sustainable and recycled material, including table tops made from reclaimed bowling alleys handcrafted in Brooklyn and reclaimed wall panelling from rooftop water tanks in New York City.

Lucky Pig to open second site: Lucky Pig, set up by Barracuda Construction founder Keith Tucker and the former Wasps rugby player Will Wigram, opens its second site on 16 May, on Fulham Broadway in West London. The original site is in Fitzrovia, Central London. The name refers to Lucky Luciano, a 1920s Mafia racketeer in the United States, and the name given to speakeasies during Prohibition, blind pigs. Michael Mannion, who is in charge of the kitchen, will be serving dishes including pressed ox-cheek and bone marrow with soused baby beetroot, endive and Norbury blue or a dozen quail’s eggs, celery leaves, summer truffle and flaked salt.
 
River Cottage Canteen meat supplier to open own cafe: Good Game, the Devon-based cured meat company that supplies River Cottage Canteens, among other restaurants and pubs, is to open its own cafe and shop at the at the Sail Loft by Trouts Boatyard, near Topsham Quay, Topsham, Devon, this summer. The company said it aims to create an outlet for its popular charcuterie wares, with butchery and manufacturing taking place on the premises alongside an area where customers can purchase and sit down and enjoy the finished products. The company will also be running the Topsham Beer and Bacon Festival again this year, from Friday 18 September to Sunday 20 September.
 
Oldest pizza restaurant in Northern Ireland opens second branch: The oldest pizza restaurant in Northern Ireland, the Pizza Parlour in Ballymena, County Antrim, has opened a second branch on Queen Street in the centre of Magherafelt, County Londonderry. Owner Gary O'Neill told the Mid-Ulster Mail: “There is something about Magherafelt which has always been appealing. I had looked at it a few years ago about putting in a takeaway but it never happened - but this time we are going to make a real go of it." O'Neill said the Ballymena restaurant's original owner, Don McCamphill, travelled to Dublin to work at the oldest pizza place in Ireland, Flanagan’s, to discover the secrets of crafting the best pizzas. “To the best of my knowledge the Pizza Parlour is the oldest established pizza place in Northern Ireland,” O’Neill said. “It started in 1981 and so that means we have a wealth of experience in bringing the best service and the best food to the public. Whereas other places have pre-stretched pizzas, ours are hand-stretched to order there and then. It simply means that the quality is higher than that which you would normally be offered. I’ve owned the Ballymena business since 2009 and it has been a roaring success. We have a 150-seater restaurant and it is filled every other night.”
  
Washroom advertising company Captive Media secures extra funding: Captive Media, which provides advertising space in public urinals, with clients including Novus Leisure, Tokyo Industries, Burning Night Group, and All Our Bars, as well as a growing number of student unions and independent venues, has secured a total of £1.4m of investment after a third round of funding. The University of Warwick Science Park business angel network Minerva has contributed £40,000 to the latest investment round. Captive Media provides interactive game screens placed just above the men’s loos, which are used by advertisers. Users can target their flow and, therefore, influence the on-screen games, which range from football penalty shoot-outs to the appropriately named "Artsplash". The company has also been running an interactive game with the Anthony Nolan Trust in the run-up to the recent election that asked young men which political leader they would most like to "splat". It recently signed up to venues in Birmingham, the O Bar and Sun on the Hill, with installations taking place in the next few weeks. It is aiming to reach 200 screens nationwide by the end of 2015 and wants to double that number again by early 2016. Tim Powell, who runs Minerva, said: “Advertisers are constantly looking at ways to capture the interest of consumers and with all the distractions of modern life, paying a visit to the gents is clearly one time they believe they can grab a man’s undivided attention!” Gordon MacSween, chief executive of Captive Media, said: “Advertisers find it difficult to reach young consumers once they are out socialising, or to hold their attention. Captive Media addresses both those problems.”

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