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Tue 15th Dec 2015 - Crêpeaffaire signs deal to open in Kuwait
Crêpeaffaire signs deal to open in Kuwait: Crêpeaffaire, the UK branded crêperie group, is to open its first store in Kuwait. Following the launch of its initial unit in The Netherlands earlier this year, Crêpeaffaire is opening its first unit in Kuwait as part of a wider strategy to develop the brand in the GCC. Founder and managing director Daniel Spinath said: “The appetite for sweet and savoury crêpes in the Middle East is immense and since our inception we have received many requests to open there from consumers and established local operators alike. Judging by our first store in Kuwait City, developed in partnership with a strong local operator, we have definitely filled a gap in the market.” Saoud Al-Sabah, of Dome National General Trading Co, which has acquired exclusive rights to the brand for Kuwait, added: “It has been an exciting journey so far with Crêpeaffaire. From the start, they supported us with localising the recipes, training our staff to their system and leading the store designs. We were assisted by qualified personnel prior to and after the opening of the first store. We are delighted to say the store is already trading above expectations and expect more will follow.” Crêpeaffaire continues to pursue its development strategy focusing on the UK, the Middle East and mainland Europe, with another area development agreement signed earlier this year for the Netherlands and on-going expansion in its domestic market. Throughout 2015 the brand has grown its presence significantly in the UK by opening in high streets (London Islington, Bristol), shopping schemes (Birmingham Grand Central) and non-traditional locations (inside KidZania at Westfield London) demonstrating the flexibility of its model. Matteo Frigeri of Seeds Consulting, which assists Crêpeaffaire in its UK and international development, said: “Crêpeaffaire combines strong intrinsic economics with sophisticated branding and a systematic operation, making it an excellent business opportunity. We are highly selective when it comes to our partnerships: they have to display operational, business and financial acumen to qualify as a partner for the brand.”


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