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Wed 17th Feb 2016 - BrewDog to offer 20% of US division in US crowdfunding push
BrewDog to offer 20% of US division in US crowdfunding push: BrewDog is to launch a crowdfunding campaign in the US in May, offering US investors 20% of the equity in its US division. It stated: “Our innovative platform for growth puts the people that drink our beer at the centre of everything we do – they are our heart and soul, it’s that simple. With a kick-ass group of fans in the US already, we are set for Equity for Punks USA to turn them into a community. The initial cost of establishing our brewhouse and a network of BrewDog brewpubs across the country will be around $25m – so we are going to launch Equity for Punks USA to help finance this amazing project. From May 2016 (the exact date will depend on SEC approval), anyone living in the United States of America will be able to invest in BrewDog USA Inc and help continue this revolution as we combine Europe’s most explosive craft brewery with the world’s most explosive craft beer market. Our route to that market will be locked and loaded very soon – our awesome vice-president of sales Jason Davis has already lined up wholesalers to sell beer as soon as our brewery opens! Speaking of our burgeoning Columbus brewhouse – which is being built on a site eight times the size of our Ellon brewery (everything really is bigger in America, right?) – the structural steelwork and the roof are now complete. Once the wall panels enclose the building the really cool stuff will happen, as our partners at Esau & Hueber are in town from Germany to dial in the state of the art 200HL (170BBL) brewhouse, and when it will arrive on site. BrewDog USA is currently 100% owned by BrewDog. With Equity for Punks USA, we will be raising money directly into BrewDog USA. Our US lawyers and advisors are very confident in the proposed pricing for the US business, supported by recent deals (such as the $1bn acquisition of Ballast Point), the capacity we have built in Columbus, and our brand reputation and locked-in distribution structure. We’ll be looking to sell up to 20% of the equity in BrewDog USA, the balance of the equity will be on BrewDog balance sheet. We couldn’t have even envisaged this project without the ongoing support of our existing UK and European Equity Punks. With their front-row seats to the craft beer revolution, they are part of our plan to take the business we own together to another continent. Every single one of them who has invested since – and who continues to invest in Equity for Punks IV – also owns part of BrewDog USA too. So if you’re a BrewDog fan living in those United States, from May you will be able to invest as well, and become part of our rock and roll craft beer community.”


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