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Tue 6th Dec 2016 - Cold-pressed juice cafe Raw Press launches £500,000 crowdfunding campaign
Cold-pressed juice cafe Raw Press launches £500,000 crowdfunding campaign: London-based, cold-pressed juice cafe Raw Press has launched a £500,000 fund-raise on crowdfunding platform Crowdcube as part of expansion plans. The company, founded by George, Henry and Jack Graham, is offering a 16.67% equity stake in return for the investment. The pitch states: “Raw Press is a cold-pressed juice cafe in London, a premium fast-casual concept for the health-conscious consumer, with stores in Mayfair and Chelsea. We pair a considered and healthy plant-based food offering with a delicious range of cold-pressed juices, all served in a communal, cafe environment. In the US, juice bars are forecast to become as ubiquitous as coffee chains. The trend is now coming to the UK as a newfound interest in wellness has started to bloom. However, Raw Press aims to be more nutritionally focused than the incumbent fast-casual lunch options on the high street. We propose a healthier style of food and service, plant-based, with a leaning towards veganism, raw foods and the incorporation of superfoods. We were founded in 2014 and opened our second site in January 2016 and we are now looking to expand across London and beyond! Currently, the vast majority of our revenues comes from store sales of cold-pressed juices, plant-based salads and breakfasts, coffees and teas, as well as healthy and irresistible snacks. We currently drive revenues of £1,500 to £2,000 per day from our original Dover Street site and our expectations are that in the next year we will achieve a total revenue run-rate of more than £1m. We aim to achieve this primarily through rolling out one or more new London-based stores, plus supplementing store revenues with other opportunities, including e-commerce and local business catering. With a £500,000 raise, we will put £300,000 towards a new store and £100,000 towards sales and marketing. We are excited about our video strategy and are producing digital content for our online magazine through filming some of our favourite health industry partners in our store! After the initial funding round in 2014, we raised an investment round in 2015 from a small number of store customers. We have no debt within the business.” The company has forecast Ebitda of £-291,825 this year, falling to £-172,130 at the end of 2017, £-22,601 in 2018 and then £98,234 in December 2019.

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