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Thu 2nd Mar 2017 - BrewDog launches crowdfunding campaign to build US craft beer hotel and sour beer brewery
BrewDog launches crowdfunding campaign to build US craft beer hotel and sour beer brewery: Scottish brewer and retailer BrewDog has launched a crowdfunding campaign to build the world’s first craft beer hotel, The DogHouse, and a sour beer facility next to its new US brewery in Columbus, Ohio. The company has launched the fund-raise on crowdfunding platform Indiegogo with the aim of raising a flexible goal of $75,000 towards the $6m required to build the 50-bedroom hotel, which would include “shower beer fridges”, and brewery. Currently, the campaign has raised $2,135 from 25 investors with one month left to run. The company said it hoped to launch The DogHouse by the end of the third quarter of 2018. People will receive benefits depending on the amount they invest, ranging from a free mini-bar at the hotel for anyone who invests $100 to a “DogHouse takeover” for anyone investing $30,000, in which the investor can take over the entire hotel for the night. Other investor perks include various quantities of beer, merchandise, tours, events and hotel stays. BrewDog’s Indiegogo pitch states: “We just launched our new craft beer brewery in Columbus Ohio and, to make it the beeriest place on earth, we’re launching the world’s first craft beer hotel on-site. We’ll be combining this with a state-of-the-art sour beer facility. This hotel will provide a complete experiential environment in which to truly immerse yourself in the world of craft beer. From waking up to a view of our sour beer foeders and the smell of freshly mashed malt, to hop-infused spa treatments and beer breakfasts, and even amazing craft beer on tap in your bedroom – this hotel will have it all. We want to create the top craft beer destination on the planet. The BrewDog hotel and sour beer brewery will cost $6m to build and furnish, and the proceeds of this campaign will enable us to fast-track the project through to completion. Our rooms will be themed around the world of BrewDog beer, with specialist suites that take you on a tour of our history, design and passion. We will also be installing shower beer fridges into our en suite rooms, so you’re never more than an arm’s reach from a chilled can of Punk IPA. Provided we hit at least our minimum raise on Indiegogo, we have the balance of funds required in the profitability of the business to launch as per our timeline.”


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