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Thu 7th Dec 2017 - Zizzi reveals new partnership with Sainsbury’s to pilot in-store concession
Zizzi reveals new partnership with Sainsbury’s to pilot in-store concession: Azzurri Group-owned Zizzi has revealed a new partnership with Sainsbury’s to pilot an in-store concession. The company has launched the trial at the supermarket’s store in Balham, south London. Customers are able to order Zizzi’s signature hand-stretched, stone-baked Rustica pizzas either in the store or via click and collect on the Zizzi website, and pay for products from a dedicated takeaway checkout at the counter. Takeaway items will also be available for delivery from the Balham store to Deliveroo users. Zizzi said the partnership reflected its understanding of the change in customer dining habits and growing demand for replicating restaurant experiences at home. Zizzi chief executive Steve Holmes said: “We are extremely excited about our new partnership with Sainsbury’s. Changing consumer lifestyles have created opportunities within casual dining, we have seen delivery sales grow rapidly behind the increased demand for restaurant-quality food enjoyed at home. Offering our signature Rustica pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat.” Sainsbury’s director of fresh food Adrian Cook added: “We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high-street food brands such as Zizzi, we’re attracting new shoppers. We think customers will love the convenience of being able to pick up their ready-to-eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof.”


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