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Tue 13th Nov 2018 - Restaurant Marketer & Innovator Awards finalists revealed
Restaurant Marketer & Innovator Awards finalists revealed: Finalists have been announced for the second Restaurant Marketer & Innovator Awards, staged by Propel and Think Hospitality to recognise success in marketing and innovation in the foodservice sector. A panel consisting of 20 industry leaders and previous winners judged more than 120 entries at Inception Group’s Mrs Fogg’s Maritime Club & Distillery in Broadgate. The finalists are Innovation Of The Year: Framenti (Bella Italia); The Games Room (Inamo with Compurants); nutritious power-foods/wellness (All Bar One); Flappy Christmas, Tappy Save, Kiwi Cycle games (Mitchells and Butlers); order at the table (O’Neill’s); Dynamic Radio (Sizzling Pubs); and Martini brunch (Dirty Martini with Brazen PR). Integrated Campaign Of The Year: Polpo x Campari (Polpo with Forty Eight Point One); World Cup: Bring The Atmosphere (Greene King); spring/summer 18 (Drake & Morgan with Ignite Hospitality); nutritious power-foods/wellness (All Bar One); One For All & All For Wine sustainable wine campaign (All Bar One); Igloos (Coppa Club with Various Eateries); World Cup campaign (Mitchells and Butlers); Best of Nicholson’s (Nicholson’s Pubs); Season of Sport (ETM Group with Ignite Hospitality); Best Summer Ever (Thaikhun with Fleet Street Communications, Natural Selection Design and Wisetiger); Drink Pink At Dirty Martini (Dirty Martini with Brazen PR); Shakespeare In The Garden (Fuller’s with WE ARE Spectacular); No Labels, Just Pride (YO! Sushi with W Communications); and The Gino’s East Chicago Deep Dish Take Over (Pizza Pilgrims). Digital Campaign Of The Year: Summer Feastival (D&D London with Ignite Hospitality); Summer Drinks (Ibérica with WE ARE Spectacular and Avocado Social); Sizzling App (Sizzling Pubs); PC I Prefer Ale Festival (Bermondsey Pub Company with Ignite Hospitality); La Terraza (Ibérica with WE ARE Spectacular and Avocado Social); and Shakespeare In The Garden (Fuller’s with WE ARE Spectacular). Best Use Of Video: 5am, Mud, Wonky (Toby Carvery); #BeAnOriginal (Be At One); The Alchemist x Dog Blogs (The Alchemist); All That Glitters Is… Gravy? (Hungry Horse); and Mrs Fogg’s Maritime Club & Distillery launch (Inception Group). Best Use Of Technology: Digital menus (Chipotle with Beaver Group); The Games Room (Inamo with Compurants); Powermat (All Bar One); Phoenix Apps (Phoenix Apps); Future-Proofing Our Technology (Bella Italia); 288 Bar & Wok mobile ordering launch (288 Bar & Wok with Preoday); Introducing Feed It Back (Marco Pierre White Restaurants); SeeHoo Wadworth (Wadworth with Wisetiger); and SeeHoo Thai Leisure Group (Thai Leisure Group with Wisetiger). Best Use Of Social Media: Good Life Eatery; Black Milk; Marco Pierre White Restaurants with Moreton Reynolds; Bella Italia; The Alchemist; Pho with Ignite Hospitality; and Inception Group. Launch Campaign Of The Year: Greyhound Cafe UK launch (Greyhound Café UK with Ignite Hospitality); Aperitivo (Bella Italia); The Alchemist King Street, Nottingham (The Alchemist); Tracks & Records (WE ARE Spectacular with Hope & Glory PR); Kids launch campaign (Café Rouge); Mr Fogg’s Society of Exploration launch (Inception Group); Five Guys launch in Frankfurt (Five Guys); Dirty Martini Birmingham launch campaign (Dirty Martini with Liquid PR); and Tower Bridge launch (Vapiano). Best New/Improved Visual Identity: Livelyhood; Strada Restaurants; Jersey Crab Shack with Ignite Hospitality; Be At One with Clarity, Omnifi and The Fitting Room; JW Lees with Squad; Ibérica with WE ARE Spectacular; Swarovski Kristallwelten with Mystery; Old Compton Brasserie, Maxwell’s Restaurants Group; and Belushi’s, Beds and Bars. Best New Website: Wimpy (with February); Polpo (with Forty Eight Point One); Gusto; Franco Manca (with Forty Eight Point One); Bella Italia; Pho (with Ignite Hospitality); and Tortilla. Best Use Of Data/Insight Research: SeeHoo for Thai Leisure Group and Wadworth with Wisetiger; Harvester; and Black and White Hospitality with Feed It Back. Marketer Of The Year: Libby Andrews, Pho; James Newman, Gusto; Mark McCulloch, WE ARE Spectacular; and Chloe Staples, Tortilla. Innovator Of The Year: Martin Wolstencroft, Arc Inspirations; Emma Woods, Wagamama; and Charlie Gilkes, Inception Group. Future Marketing Leader Of The Year: Loui Blake, Erpingham House; Urvashi Misra, Casual Dining Group; Giles Denning, Be At One; Emma Blackwell, Foodsmiths; and Joshua Craddock, The Doyle Collection. Awards co-founder James Hacon said: “The entries highlight not only the impressive levels of creativity out there but also the diligent and results-driven work that goes on behind the scenes to enhance experiences, improve customer journeys and drive sales.” The award winners will be announced at a ceremony on 17 January at Cafe de Paris in London, which will be the last event in the Restaurant Marketer & Innovator European Summit. For tickets, which are £150 each and can be bought individually or as a table, call Anne Steele on 01444 817691 or email anne.steele@propelinfo.com


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