Propel Morning Briefing Mast Head Propel Hospitaliity website Paul's Twitter Link Subscribe Unsubscribe Web Version Forward Email Swifty Banner Morning Briefing Strap Line
Mon 22nd Jul 2019 - Crosstown co-founder launches online ordering technology
Crosstown co-founder launches online ordering technology: Crosstown co-founder JP Then has launched on-demand ordering technology Slerp. Following three years of development, Slerp has launched with three foodservice brands based in London who have been beta-testing the technology – Crosstown, Hummingbird Bakery and Gelupo. With the value of purchases made on-demand seeing 150% compound year-on-year growth in 2018, Slerp offers retailers a “viable” direct-to-consumer solution for on-demand pick-up and delivery. The technology integrates directly into a retailers existing website, enabling the business to retain complete control of their brand, their customer experience and their customer data. Slerp is offered to brands through a subscription and commission-based model, which can be used in replacement or alongside online market places directly from the brand’s website. Delivery can be fulfilled from a store or a warehouse by Slerp’s delivery partner. Then said: “The idea for Slerp was born out of a real business need to own the customer relationship, and sweat the retail space we had. It was clear in 2016 there was an opportunity for on-demand to become a significant revenue stream for Crosstown yet we didn’t have the technology to offer it directly. We were nervous about the inability to control our online presence through the market places and the viability as commissions kept creeping up. We wanted to own the customer relationship, the checkout experience and have a sustainable model so the Crosstown brand could thrive and own its online destiny. Now, we’re forecasting that digital revenue will account for more than 20% of our total business. There is a nervousness among operators about how they can make their retail premises work harder and smarter – Slerp directly answers that. Unlike a market place, we’re not building a consumer brand, so we can offer an affordable model with fair commission rates so our partners can grow their on-demand sales channel directly, and know who their customers actually are.” Slerp’s users have control of the ordering and delivery process from start to finish through control of branding and photography of product with a fully customisable SlerpSpace that is integrated into an existing website; control of inventory with a stock management system, which instantly updates; control of order and location settings, to learn and grow with each transaction; control of data, allowing brands to own and look after their customers directly; and control of customer service, putting decisions around issue resolution in the operator’s hands. Slerp has been testing its technology with Then’s business, Crosstown, since January 2017.


Return to Archive Click Here to Return to the Archive Listing
 
Punch Taverns Link
Return to Archive Click Here to Return to the Archive Listing
Propel Premium
 
Weston's Banner
 
Ei Group Banner
 
OrderPay Banner
 
TipJar Banner
 
Wi5 Banner
 
Weston's Banner
 
Menu Connect Banner
 
Trail Banner
 
Odamo Banner
 
Arla Foods Banner
 
Nestle Waters Banner
 
Yumpingo Banner
 
Swifty Banner
 
Camile Banner
 
Eagle Eye Banner
 
Pepper Banner
 
Carlsberg Banner
 
Ten Kites Banner
 
The Leisure and Hospitality Collective Banner
 
LunchMate Banner
 
Biff's Banner
 
Zonal Banner
 
Orderbee Banner
 
McCain Banner
 
Matthew Clark Banner
 
Deliverect Banner
 
A2Z Masks Banner
 
Sintuitive Banner
 
Yoello Banner
 
Boxpark Banner
 
Prestige Purchasing Banner
 
Access Banner
 
IOL Banner
 
COREcruitment Banner
 
Startle Banner
 
Venners Banner
 
Pago Banner
 
Punch Taverns Link Punch Taverns Link
Wi5 Banner
ALMR Web Link Web Version Unsubscribe Subscribe Propel Info website