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Mon 25th Nov 2019 - Exclusive: Wagamama unveils full details of grab-and-go concept Mamago featuring new all-day menu
Exclusive – Wagamama unveils full details of grab-and-go concept Mamago featuring new all-day menu: Wagamama, The Restaurant Group-owned brand, has unveiled full details of its grab-and-go concept Mamago, which features a new all-day menu. The team has spent the past year developing and designing Mamago, which has been inspired by travels across Japan. The first outlet will open tomorrow (Tuesday, 26 November) in Fenchurch Street, London, following extensive customer feedback with no plans to open a second site until “the offer is right”. The site will open from 7am to 6pm, Monday to Friday, serving “grab-and-go food with an Asian twist”. Wagamama executive chef Steve Mangleshot and his team have travelled across Asia choosing a combination of classic, vegan dishes for the menu that are all designed to be eaten on the go. The breakfast, lunch and all-day menu features chicken katsu rice bowls, breakfast wraps, vegan porridge, salads, noodles, Asian-inspired fruit pots, omelettes, fresh juice, smoothies and snacks. Building on the company’s sustainability values, all shop finishes were recycled or upcycled and all packaging is compostable. Wagamama business development director Andre Johnstone said: “We have a deep-rooted belief in kaizen and continuous innovation so when we developed food that suited a grab-and-go environment more than our core restaurants, we had to create Mamago as the home for those dishes. We were inspired by our Soho test restaurant Noodle Lab to innovate, test, get feedback and constantly improve. We realise we can’t get everything right on day one and our philosophy at Mamago is to test everything and get as much feedback as possible. We know new product development is messy so we’ll listen carefully and keep innovating and improving to stay relevant.” Mangleshot said: “We have borrowed a few things from Wagamama including the phenomenon that’s katsu curry – so you’ll see some katsu dishes done in a Mamago way including a katsu chicken wrap, a vegan cauliflower katsu rice bowl, chicken katsu rice bowl and naked chicken katsu salad. All the dishes have been developed with health in mind, which means there’s no guilt to eat at Mamago every day for breakfast and lunch.” Wagamama design director Mark Standing said: “Great care was taken in the evolution of the Mamago design and environment. It was important to make clear to our guests it was from the Wagamama family with all the quality assurance that goes with that but with a separate, vibrant and unique personality of its own.”


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