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Fri 5th Nov 2021 - Propel Friday News Briefing
Story of the Day:

Paul Chase – nightclubs are scapegoats in needle spiking ‘moral panic’: Nightclubs already suffering the effects of covid-enforced lockdowns and restrictions are finding another barrier to their recovery – being unfairly blamed for the rising ‘moral panic’ of needle spiking. So says leading industry commentator on alcohol and health Paul Chase, writing exclusively in this week’s Friday Opinion. Media reports of widespread needle spiking has led to girls only nights in some clubs, or in more extreme cases, a boycott of clubs and bars dubbed “Girls Night In”. “But is needle spiking really ‘a thing’ or is it largely a social media-inspired moral panic that reflects the neuroticism of our age?” asked Chase. “There’s no doubt about the reality of drink spiking, although historically, the incidence has been small. Slipping Rohypnol into someone’s drink is a relatively easy thing to do, but injecting someone is much more problematic. Think about it: a predator must smuggle in a syringe and a phial containing the drug, go into the toilet to charge up the syringe and then, with the plunger withdrawn, walk out of the toilet, find a victim, inject the needle into her arm and depress the plunger – all without the victim noticing. How likely does that sound to you?” Chase went on to quote senior forensic toxicologist John Slaughter, who said: “If someone is jabbed with a syringe then their reflex action is going to be to move away within a second or two. The opportunity for someone to actually inject enough drug from that syringe to have the effect, I would think, is fairly low. I’m not saying it’s absolutely impossible, I’m just saying, in my opinion, it’s unlikely.” Chase went on to slam “sensationalist headlines” and called on “lazy editors to stop scapegoating nightclubs”. This comes in the same week the Night Time Industries Association called for the Home Office to carry out a full inquiry into drink spiking. Chase will share more of his thoughts in this week’s Friday Opinion, which will be published on Friday (5 November) at 11am.
 

Industry News:

Fourth edition of The New Openings Database to be sent to Premium subscribers today, 15,000-word report included: The fourth edition of The New Openings Database, which is produced in association with StarStock, will be sent to Propel Premium subscribers today (Friday, 5 November), at midday. It will show the details of 306 newly announced site openings and upcoming launches. The database shows the details of which company has opened a site or its plans to open one in the future. It will have details on what type of site it is and its location. There will also be a website link to the businesses so you can find out more about them. It is published on a monthly basis. The fourth edition of this database features several international growth brands making their UK debut, new and expanding luxury leisure concepts, and regional brands in growth. For the first time Premium subscribers will also receive a report on the new additions to the database, which totals 15,000 words. Premium subscribers also receive access to two other databases. The latest Propel Multi-Site Database, which is produced in association with Virgate, was sent to Premium subscribers last Friday (29 October). The database contained 66 new companies, bringing the total number of businesses listed up to 2,152. The 446 sites run by those 66 new additions means the entire database of sites has reached 61,740 sites. Premium subscribers also received a 5,000-word report on the new businesses added. The go-to database provides company names, the people in charge, how many sites each firm operates, its trading name and its registered name at Companies House if different. In a new feature this year, there is a synopsis of what the business does and significant news associated with it. Premium subscribers also receive the Turnover & Profits Blue Book, which is produced in association with Mapal Group. The Blue Book, which is also updated every month, provides an insight into UK operator turnover and profitability over five years, profit conversion and directors’ earnings. Subscribers also receive access to Propel’s library of lockdown videos and Friday Wrap interviews and now also have access to a curated video library of the sector’s finest leaders and entrepreneurs, offering their insights on running outstanding businesses in the sector. Premium subscribers also receive their morning newsletter 11 hours early, at 7pm the evening before our 6am send-out; regular video content and regular exclusive columns from Propel insights editor Mark Wingett. In this week’s Premium Opinion column, which will be sent to subscribers at 5pm, Wingett talks to Five Guys Europe chief executive John Eckbert about the growth of the US better burger brand, and what comes next for the business. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £895 plus VAT – whether they are an operator or a supplier. The regular single subscription rate of £395 plus VAT for operators and £495 plus VAT for suppliers remains the same. To subscribe, email jo.charity@propelinfo.com 

Job of the day: COREcruitment is looking for a head chef for a London-based Michelin-starred restaurant. The company is seeking the skills of a stable head chef for its restaurant serving French cuisine. A COREcruitment spokesman said: “As head chef, you will be currently working in a similar style restaurant with three AA stars or with Michelin stars at head chef level and be looking for a long-term career move. You will work closely with the owners and management in producing seasonal and market-driven menus while managing the team of 20 chefs and daily running of the kitchen. You must be an exceptional cook with the right temperament to run the kitchen utilising your knowledge to produce the quality and consistency required at this Michelin level. You must be eligible to live and work in the UK for this position. The role is paying £70,000 plus bonus for an eight-shift week.” Anyone interested can email Clive@corecruitment.com
 

Company News:

Shuttleworth – deal with Escape Hunt is just the first of many giant steps we plan on taking: Elliott Shuttleworth, chief executive and founder of Boom: Battle Bars, has told Propel the deal with Escape Hunt, was the first of “many giant steps we plan on taking in the leisure and hospitality sectors”. Earlier this week escape room operator Escape Hunt announced it was set to acquire Boom: Battle Bars, the adventure bar concept from the team behind trampoline park business Flip Out, for £17.38m. Escape Hunt said it was also proposing to change its name to XP Factory “to reflect the changing nature of the enlarged group's business”. Shuttleworth told Propel: “We couldn't be more excited about our future and this deal is just the first of many giant steps we plan on taking in the leisure and hospitality sectors. This relationship is a perfect marriage in so many ways, but fundamentally both businesses have been built on delivering exceptional, immersive experiences; striving to create unforgettable customer experiences, one guest at a time. From a Boom: Battle Bars stance the deal is a result of an incredible team working tirelessly towards building a brand we all truly believe in. There's no doubt in our minds we will lead the industry, both domestically and internationally, in the next few years. Watch this space, this really is just the beginning!” Boom: Battle Bars currently comprises one owner-operated venue and five franchised venues in the UK. It has a significant advanced pipeline of 21 sites, where ten have already been signed, including two in build, and a further 11 sites that are expected to exchange within 30 to 90 days. The business has a total pipeline of 39 sites including a further 18 sites with outline terms agreed. Within the advanced pipeline, proposed owner-operated sites include prime sites in London in Oxford Street and the O2 Arena and 18 franchisees have already signed agreements to take on sites. There is potential for co-location of Escape Hunt in several sites, with the first co-located site at the Lakeside shopping centre in Thurrock already open.

Aspirational Brands to take on ex-Tredwells site, plans new brasserie concept, in talks on central London Lemongrass site: Aspirational Brands, the new growth vehicle that was formed to roll out several concepts across the UK, including Handmade Burger Co and Thai brand Lemongrass, has secured the ex-Tredwells site in London’s Covent Garden, Propel has learned. In September, chef Chantelle Nicholson announced she was closing Tredwells in Upper St Martin’s Lane, after seven years amid plans for a new restaurant project next year. Propel understands Aspirational Brands plans to open a new concept on the site similar in theme to its Cheshire House Bar and Grill, which opened earlier this year on the former Brasserie Blanc in Knutsford. Meanwhile, the business has reopened the Handmade Burger Co sites in Sheffield’s Meadowhall, Aberdeen and Lincoln, with a further reopening in Solihull set to come online before Christmas. The group plans to reopen the Handmade Burger Co sites in Southampton, Leicester, Reading and Peterborough next year. It is also understood to be in talks on two new sites for the brand. Propel also understands Aspirational Brands, which currently oversees 30 sites across several different concepts, is in talks to take a flagship site near London’s Oxford Street for its 12-strong Lemongrass brand. Propel has also learned Aspirational Brands is planning to launch a new brasserie concept called Brasserie Marcel, with sites lined up in Leicester and Leamington Spa. Richard Negus at AG&G and Jake Bernstone at Stonebrook London acted on the Alderley Edge deal.

Giggling Squid secures Alderley Edge site as it looks to establish ‘northern/Scottish region’: Giggling Squid, the Thai restaurant brand backed by BGF, has secured a site in Cheshire, as it looks to establish “a northern/Scottish region”, Propel has learned. The 40-strong business, which has already secured the former Carluccio’s site in Manchester’s Spinningfields area, is to invest circa £500,000 in the former Bar & Grill site Alderley, which was previously operated by Individual Restaurants, creating up to 25 jobs. The new site will open in the first half of next year. Co-founder Andy Laurillard told Propel the business was looking to establish “a northern/Scottish region”, with more openings lined up for next year. It is thought the company is in talks on sites in Liverpool and Harrogate and is exploring opportunities in Edinburgh and Glasgow. The company will open new sites before Christmas in Welwyn Garden City and Chelmsford. It already has sites for next year secured in locations such as Winchester and Maidstone. In August, Individual Restaurants, the operator of the Piccolino and Restaurant Bar & Grill brands, announced it was to close four sites – the Piccolino restaurants in Clitheroe and York, and The Restaurant Bar & Grill in Manchester and The Alderley Bar & Grill.

Fulham Shore to take Franco Manca to Switzerland: Fulham Shore has signed heads of terms to launch its Franco Manca brand in Switzerland and is in talks to take the pizza concept and its sister format, The Real Greek, to the Middle East. Fulham Shore chairman David Page told Propel that the company is looking to open its first site in Switzerland next January, in Verbier, and was looking at further possible sites in Lausanne and Montreux. He said the company was also in talks to take the pizza brand “to the Gulf”, along with The Real Greek. Page also revealed that Fulham Shore had had enquiries to take Franco Manca to countries, including Spain, Portugal and Morocco. However, in terms of both brands, the group’s main focus is their growth in the UK, he insisted. Earlier this week, the company announced it had signed a franchise deal to launch Franco Manca in Greece, and the franchisee has plans for a minimum of six restaurants to be opened over the next three years. The first will be in the Athens metropolitan area, and two sites are being secured in Nea Filadelfia and Peristeri. The Times reports that the Greece franchise business is headed by James Ravano, a Greek who spent 20 years working for PizzaExpress and Zizzi. He has set up a separate business that is aiming to open at least 25 Franco Manca restaurants.

Wendy’s expands Reef Kitchens estate: Wendy’s, the third-largest quick service restaurant chain in the US, has opened a further two sites under its fledgling franchise agreement with Reef Kitchens. In August, the brand signed up Reef as its first franchisee in the UK, agreeing a development commitment to open and operate 700 delivery kitchens over the next five years across the US, Canada and UK. Last month, it opened dark kitchens at Regis Road in Kentish Town and Blackwall in the Docklands area of east London. It has now opened dark kitchens in Hornsey and Twickenham too. The company, which earlier this week secured its first UK drive-thru site in Colchester, Essex, has so far opened bricks-and-mortar sites in Reading, Oxford and London’s Stratford. Further restaurants have been secured in Romford, Croydon, Brighton and Camden, with Savills aiding the brand’s UK expansion.

Tomahawk Steakhouse switches to ex-Jamie’s site in Harrogate: North east-based multi-site operator Howard Eggleston has switched his attention to a new site in Harrogate, for an opening under his Tomahawk Steakhouse brand. Last month, the company said it was set to take the former Bistrot Pierre unit in the town’s Cheltenham Parade for what would become the 12th opening under the brand. However, the company will now “go big” and move into the former Jamie’s Italian site in the town’s Parliament Street. The site, which will have a roof garden, will open next year. Earlier this year the company opened its first site in the north west, at the former Bistrot Pierre site in Stockton Heath, Cheshire. Last December, Tomahawk Steakhouse made its London debut with an opening in the premises previously occupied by Jamie Oliver’s Fifteen restaurant in Hoxton. Eggleston’s company also operates Brazilian concept Rio in Jesmond as well as two takeaway stores, in Jesmond and Yarm. In July, the company secured a third site for its Pollo by Tomahawk concept, which specialises in chicken and shawarma, at Xscape Yorkshire in Castleford.

Mexican restaurant and bar concept Mestizo to open second site: Mexican restaurant and bar concept Mestizo is set to open second London site, in Chelsea. The concept, which is led by Carlos Alvarado, has taken a new lease on the former Eight Over Eight at 392 Kings Road. The business already operates a site in Hampstead Road, north west London. Louie Gazdar at Davis Coffer Lyons acted on behalf of the landlord on the Kings Road deal. 

Guy Fawkes-based ‘immersive’ virtual reality experience to launch in London next year: A new multi-sensory virtual reality project from immersive experience company Layered Reality will launch at the Tower of London in May next year. Live actors and special effects will be used to help guests, who will play an active role in the experience, step back to the Gunpowder Plot of 1605, where they will infiltrate and join the plotters. It will feature large-scale walk-around sets, projection mapping, ambisonics and multi-sensory SFX to give all the physical sensations of 17th century London. The experience takes place in a theatre space in the vaults opposite the Tower of London, which were last accessible to the public two decades ago, and where much of the prelude to the Gunpowder Plot took place. “When you’re stepping back into 1605, all of your senses are telling you that you’re there,” said Layered Reality chief executive Andrew McGuinness. “Your eyes are seeing London as it was in 1605. You get the smells, and you will see the Tower of London and Thames as they looked in 1605.” Creative director Hannah Price added: “Everything about this is a multi-layered experience, so you’re going to feel like you’re there. It’s right at the frontier of technology, so we’re pushing boundaries in that sense, integrating that technology within a theatrical setting. What we’re attempting is the gold standard of immersive theatre meets the gold standard of technology.” Layered Reality’s first project, launched in a 20,000 square-foot warehouse in Clerkenwell in 2018, was Somnai – a “lucid dreaming” experience that explores the subconscious mind. This was followed last year by an immersive production of Jeff Wayne’s The War of The Worlds.

Liberation Group appoints people director: Channel Islands and West Country-based brewer and retailer Liberation Group has appointed Julia Rosamond as people director. Rosamond has previously held the same role at The Restaurant Group-owned Wagamama, Travelodge and Nando’s, where she played a key role in the business expanding from five to 320 restaurants and the development of its award-winning culture. Liberation Group chief executive Jonathan Lawson said: “Julia has had an outstanding career in the hospitality sector and will bring invaluable experience with her. She is joining us at an incredibly exciting time for our business with us investing heavily in our sites and our people. I look forward to Julia joining the team where she will play a pivotal role in our development and that of our teams.” Rosamond will join Liberation Group in January.

Crosstown to open first bricks-and-mortar regional site next week: Crosstown, the artisan doughnut and speciality coffee concept, will open its first bricks-and-mortar regional site next week, in Cambridge. The JP Then-led business will open at 8 Bridge Street in the city, next Friday (12 November). The business has been running a pop-up – a “dark retail site” – in the city’s SmokeWorks site. The company currently operates 26 sites across London, through a mixture of permanent sites, trucks, concessions and bars. Earlier this year it launched the first of two “dark retail” sites in St James Street in Walthamstow, after its online ordering revenue grew 600% year-on-year in 2020. Locations being considered for future openings include Oxford, Brighton, Richmond, Croydon, Chalk Farm and Chiswick.
Goals owner set to sell business for £200m: The owner of Goals Soccer Centres is looking to cash in on its investment two years after the operator of five-a-side football pitches was forced to delist from the London stock market amid an apparent fraud. Inflexion Private Equity has hired advisers from Clearwater International to launch an auction of the leisure group, reports Sky News. City sources said a deal could value Goals at about £200m. The sale process will cap a turnaround for Goals, whose 15-year stint as a listed company ended in acrimonious circumstances. Goals counted Mike Ashley, the founder of Sports Direct, among its largest shareholders, and the tycoon at one stage considered an offer for the business. Inflexion partnered with Barry and Ian McDermott, Goals' founders, to buy the business through a pre-pack administration in late 2019. Much of the subsequent period has seen trading impacted by the covid-19 pandemic, but sales are thought to have recovered strongly. Goals was forced to leave the stock market in 2019 after it began investigating what it described as “improper behaviour on the part of a small number of individuals historically within the company”.

Duck & Waffle to make Scottish debut: Duck & Waffle, the City of London restaurant operated by Orange Brands Management, is to make its Scottish debut. The restaurant will open at the St James Quarter development in Edinburgh next year. Duck & Waffle will be located on level four, occupying 8,400 square feet, including a terrace overlooking the entrance to the quarter in Register Square. The restaurant will deliver its playful take on traditional British cuisine with broad European influences emphasising local, rustic, seasonal and sustainable ingredients to the Scottish capital, with dishes designed for sampling and sharing. Shimon Bokovza, managing partner and brand visionary of Duck & Waffle, said: “Duck & Waffle was born in London and we’re proud to spread our wings to Edinburgh’s anticipated St James Quarter as we expand globally. We’re eager to participate in the city’s love for culture and the arts through our own contribution of culinary creativity and epicurean community.” Ed Corrigan, assistant leasing director for the St James Quarter, added: “For a brand of the calibre of Duck & Waffle to choose St James Quarter for its first UK restaurant outside of London is a massive coup for Edinburgh, underlining not just the strength of the city’s international appeal, but St James Quarter’s growing reputation in the market.” Duck & Waffle also operates an outpost in Hong Kong.

Pure Leisure Group continues to see high demand for bookings: Holiday park operator Pure Leisure Group has reported it is continuing to see high demand for bookings and has a “robust” pipeline of holiday home sales in place as the business recovers from the pandemic. Accounts for the company also revealed it paid £14.3m to acquire three holiday parks in the north west of England – Six Arches and Cockerham Sands in Lancashire and Coniston View in Cumbria – in May this year. Pure Leisure Group has also sold Primrose Bank in Lancashire along with Cogenhoe Mill and Billing Aquadrome in Northamptonshire. The company said the estimated gain on these sales was £79m. It leaves the business with 16 UK sites. Overseas, its flagship site is Royal Westmoreland in Barbados – a 750-acre estate comprising a golf course and newly built properties. The company provided the update as it reported turnover fell 3% to £57.3m for the year ending 31 January 2021, compared with £59.3m the previous year. Pre-tax profit more than doubled to £13.6m, compared with £6.0m the previous year. In their report accompanying the accounts the directors stated: “As a result of the covid-19 pandemic, revenue in the UK reduced by 13% in the year. However, this was partially offset through real estate sales and fractional ownership revenue in Barbados increasing by 29%. We remain confident in the outlook with a robust pipeline for holiday home sales, strong retention of holiday homeowners and a high demand for advanced accommodation bookings.” John Morphet founded Lancashire-headquartered Pure Leisure Group in 2004.

Gloucester Brewery launches £500,000 crowdfunding campaign to expand operations and open new bars: Gloucester Brewery has launched a £500,000 fundraise on crowdfunding platform Crowdcube to expand its operations and open new bars across the region. The company, founded by Jared Brown in 2011, is offering 9.09% equity in return for the investment, giving a pre-money valuation of £5m. The funds will also be used to further develop its new Warehouse Four space to include a mezzanine floor that will link into a sustainable wedding venue and event space above its existing brewery. Gloucester Brewery opened the Tank bar in the city in 2015 and in 2020 brought out its own range of spirits. The pitch states: “Demand for the group’s products has outstripped the production capacity. The business has recently acquired the lease for the adjoining building, Warehouse Four. We will open Gloucestershire’s first waterside taproom and self-serve bar, with a shop for takeaway beer and spirits produced on site, an extension of production space allowing a 100% increase in beer production and a 500% increase in spirit production capacity. We also want to grow our portfolio of bars across the south west. Our post-covid recovery has been exceptional. Revenue in August 2021 was 612% up on January 2021 from £15,600 to £116,000 with average monthly growth of 39% over the last six-month period. Total revenue year-to-date is £695,413.”

SSP unveils first phase of new F&B offerings at Dublin airport: SSP Group, the UK-based transport hub foodservice specialist, has revealed the first completed phase of Dublin airport’s new food and beverage offerings. SSP struck a ten-year contract to trade 24 units at the airport last year, expected to contribute between €40m and €50m of revenue per annum by 2023 once completed. The line-up includes a bespoke Tap + Brew craft beer and gourmet hot dog concept in Terminal 1 opening in December – a joint project between Irish brewer The White Hag, McCloskey’s Bakery and Hugh Maguire The Smokin’ Butcher. This will be followed in the coming months by the arrival, at Terminal 2, of a new Starbucks as well as bespoke dining concept Whiskey Bread, where SSP has teamed up with local distillers Teeling Whiskey. In addition, a casual dining concept with strong local provenance, The Fallow, will open in the International Departures Lounge early next year. Vincent Harrison, the airport’s managing director, said: “This is just the first of three phases that will ultimately see the food and beverage offering at Dublin airport transformed. We want to ensure our customers enjoy their dwell time here and provide them with a quality dining experience.” Richard Lewis, chief executive of SSP UK & Ireland, added: “We are delighted to be working in partnership with Dublin airport to transform the food and beverage offering for passengers, bringing a bespoke line-up of brands that showcases the best of Ireland while still providing the well-known concepts people know and love.”

Brothers Drinks Co acquires ancestral family home to create more experiences: The Showering family has announced the return of its ancestral family home to the Brothers Drinks Co business after acquiring Kilver Court in Shepton Mallet. The property is adjacent to the Showerings Cider Mill and increases the business’ footprint to 38 acres. Kilver Court is an historic house, office complex and gardens owned by the Showerings until the early 1990s. Most recently, it has been run as a retail and leisure destination, receiving more than 100,000 visitors a year on average. The Showerings have ambitious plans to incorporate the site as part of an overall experience and destination for the local community, where consumers will learn more about the heritage of the site as well as historic Somerset ciders, including Brothers Cider and Mallets Cider. Renovation of the cafe and restaurant will soon be underway, as well as reopening the gardens to the public. Matthew Showering said: “Shepton Mallet is an integral part of who we are as a family and a business, so we are incredibly proud to have had the chance to come back to Kilver Court. We see this as an incredible opportunity to harness our roots and heritage to provide the local community, as well as visitors to the area, with an authentic and unique experience.”

Tim Hortons set to open second Milton Keynes site, Leeds launches next week: Canadian quick service restaurant brand Tim Hortons is expected to open a second drive-thru early next year. The company has received the thumbs-up from the local authority to develop a 119-seat restaurant, with self-service kiosks and tills, at the former Pizza Hut site in Barnsdale Drive, Westcroft. This follows in the footsteps of its opening in Kingston Central Park in December 2020. Tim Hortons chief commercial officer, Kevin Hydes, said: “We are really making a name for ourselves in the area. We are proud to be investing in the local communities and will be recruiting a variety of full and part-time roles. We encourage local fans of Tim Hortons to keep an eye out for more news as we develop our plans for a big opening.” Tim Hortons has plans to bring a restaurant to every major UK town by 2022 and it currently boasts 34 sites, with the most recent openings in Wolverhampton and Boldon last month. Its next opening will be in Leeds on Monday (8 November), with sites in Gloucester, Thurrock, Braintree, Dunstable, Dunfermline, Broughton, Bangor, Ballymena, Antrim and Belfast all on its “coming soon” list.

South Wales-based restaurant The Mine to double up with Merthyr Tydfil site: South Wales-based restaurant The Mine is to double up with an opening in Merthyr Tydfil. The new restaurant, which will based in an empty building currently being refurbished in Bowen’s Court, will create 25 jobs. The venue will seat up to 80 diners and the cuisine will be split between Welsh and Italian, with signature dishes including Breast of Heaven and Fillet Surf ‘n’ Turf. The original restaurant, located in the remains of a former coal mine in Cwmgwrach near Glynneath, is fully booked for the next two months. The Mine managing director Stuart James said: “The vision for Merthyr Tydfil is to create a community bistro/restaurant that uses the best of local food and produce to create high quality healthy meals.” Award-winning head chef and co-owner Marius Castelany started his career with the French Foreign Legion more than 25 years ago and is a qualified cookery teacher who completed his scholarship with Carluccio’s founder Antonio Carluccio.

Crown Partnership set to open first Bird restaurant outside London: Crown Partnership, the backer of fried chicken and waffle chain Bird, will open the brand’s first restaurant outside London next week, in Gillingham. The restaurant will open in the Hempstead Valley Shopping Centre next Friday (12 November), boasting an exclusive new breakfast menu. The breakfast offering will then be rolled out into the brand’s three existing London restaurants – Camden, Islington and Canary Wharf – in the new year. Bird currently has two out-of-London sites, in Nottingham and Brighton, but these are delivery-only dark kitchens. Bird senior partner, Charles Beer, said: “We’re really excited and ready for the new Bird opening at Hempstead Valley, which will be leading the way with the Bird breakfast offering. We hope it can be a place for friends and family to get together, enjoy the Bird atmosphere and fall in love with our brilliant menu we work so hard on.” The Gillingham opening is the first of Crown’s roll-out of its Bird brand into the former Dining Street sites it acquired when the latter went into administration at the start of the year. The Port Solent Marina site in Portsmouth is next in line to be converted, and further expansion is also planned. Bird, formed in 2014, has partnered with ethical and sustainable brands Hej Coffee, The Juice Round and Big Hug Brewing.

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