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Tue 30th Nov 2021 - Pret confirms launch of first loyalty scheme
Pret confirms launch of first loyalty scheme: Pret A Manger, the JAB Holdings-backed business, has confirmed the launch of its first loyalty scheme. As revealed by Propel earlier this month, Pret has launched Pret Perks. The scheme will be rolled out in phases, with Pret coffee subscribers getting early access to the loyalty programme as part of its beta testing. Pret Perks is available to those customers through their Pret digital accounts on the iOS app or via the Pret website, using their existing coffee subscription permanent QR code. Pret Perks users will earn a star every time they shop, or use click and collect. Pret coffee subscribers will also earn a star for every month they renew their subscription and any time they purchase a meal or a snack along with one of their five barista-made drinks a day. Customers will be able to choose a reward from a pre-assigned category after receiving ten stars. Customers can redeem their reward in shops up to 30 days after earning it. Pret’s “random acts of kindness” are also baked into the proposition, so the ability to get bonus stars at random will help customers earn rewards faster. The company said Pret Perks was the next step in the business’ transformation plan that aims to bring Pret to more people and another way the company is enhancing its digital offering. Clare Clough, UK managing director of Pret, said: “At Pret we know that we have loyal customers who visit us time and time again. For a while now, we’ve wanted to find a way to reward our customers by giving them treats that are specifically tailored to their preferences, and Pret Perks does just that. As with any new piece of technology we are currently in the testing phase and rolling this out slowly, and will be looking to take learnings on board to make the loyalty programme the best it can be. We hope to open it up to all customers as soon as possible in 2022.” Over the last 18 months, Pret has transformed its digital presence by launching its coffee subscription, a click and collect service, expanding delivery services as well as launching its own app. The company recently announced it would also be expanding to open more than 200 shops in the UK in next two years in both regional and suburban areas.


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