Chaiiwala – 2024 sales up 35%, system sales year to date up 16%: Chaiiwala saw global sales increase 35% to £89.4m in 2024, a year which saw it open 24 sites globally, including 15 in the UK, as it continues to target 500 openings over the next decade, with the aim of cementing “its position as the global leader in accessible Indian street food”. The business, which operates more than 100 sites across the UK, circa 20 in Canada, and a handful in Dubai, said that its performance in 2024 was driven by strong growth across all markets, demonstrating “the global relevance of the brand and successful store expansion strategy”. The company opened 24 sites in the year – 15 UK stores, including flagship stores at Birmingham Airport, London Luton Airport, and a second drive-thru location in Mellor Brook; and nine international stores, including a site at the University of Calgary in Canada and in Al Barsh, Dubai. In the period, it said that more than nine million cups of Karak chaii were sold – an 18% increase year-on-year, and over 750,000 Wala wraps were sold. It said that average order value growth was driven by bundling and the expansion of its ‘Street Snacks’ offer and sides. The company also launched its Chaiiwala Loyalty app, which currently has more than nearly 40,000 active users. Chaiiwala said it had continued its strong momentum into 2025 with system sales in the year-to-date up 16%. It said that this has been driven by further new menu innovations, including the launch of its high-protein, on-the-go range of breakfast wraps. Chaiiwala said it sold more than one million breakfast wraps within 12 weeks of its launch to the market, showing “growing consumer demand for alternative and flavourful breakfast menu items”. The group has also opened six new stores in 2025, including a new container concept launched at Watford Gap. The business said that this compact, low capex format will provide new opportunities for franchisees to scale, particularly in areas with high footfall, like service stations, universities and shopping centres. The company said it was also exploring new international markets, including the US, Saudi Arabia and Qatar. Muhummed Ibrahim, co-founder and chief executive of Chaiiwala, said: “We are delighted to record another strong year of commercial and strategic progress at Chaiiwala. When we first started Chaiiwala, there was a clear gap in the market for quality, on-the-go chaii and traditional Indian flavours that could be enjoyed at all dayparts. We took our passion for street food and chaii and created Chaiiwala from the ground up, bringing a unique and universally loved cuisine into a new format that can provide a delicious alternative to other high-street brands. Today, driven by the hard work and commitment of our fantastic teams across the business, we have cemented our position as the leading Indian street food and café brand and have incredible momentum. We have an expanding, global footprint in various formats, a strong network of hugely ambitious franchisees, and bold ideas for how we can keep delivering long-term sustainable growth and become a household name. These are really exciting times for Chaiiwala.”