Honest Burgers reports ‘best year to date’ as turnover hits £59.9m, like-for-like sales up 10%: Honest Burgers, the Active Partners-backed business, has said the year ending 26 January 2025 marked its “best year to date”, with turnover increasing to £59.9m compared with £56.4m the year before and like-for-like sales up 10%. The business, which traded from 39 sites during the period, said Ebitda increased 52.3% to £5.3m, up from £3.5m the previous year. This was on top of the 21% like-for-like sales increase in the previous year. Honest Burgers said that year-to-date results have continued the brand’s positive momentum, with like-for-like covers up 3.3%, and Ebitda projected to be up 37% for the first half of this year. Th group said customer satisfaction scores improved by five percentage points. The company said growth was driven by strong customer demand following the launch of its first dedicated smash burger concept, Honest Smash + Grab, in London’s Liverpool Street. The company said its momentum was further supported by the successful introduction of Honest Insiders, the brand’s first digital rewards app, launched in June 2025. Since its rollout, the app has been downloaded more than 70,000 times. The company said: “Looking ahead, Honest Burgers remains confident in delivering results in line with expectations for the next financial year. The business is entering an accelerated growth phase and, following the acquisition of 12 Gourmet Burger Kitchen sites, will begin a rollout of new restaurant openings. This milestone takes Honest’s restaurant portfolio to 51 locations nationwide, including Oxford, Norwich, Leamington Spa, and additional sites in London and Bristol.” In the summer, Honest Burgers carried out a debt refinancing with OakNorth as it looks to accelerate the next stage of its growth plan. Matt Brandon, chief executive of Honest Burgers, said: “These results reflect our best year to date and demonstrate the strength of the Honest brand, even in the face of ongoing industry challenges. The additional shareholder investment and new debt facility are a significant vote of confidence in both the business and the team. This puts us in a great position to accelerate our next phase of growth in 2025 and beyond as we expand our portfolio even further into new locations.” The group has also strengthened its leadership team with the appointment of Emma Sherwood-Smith as chief commercial officer. The business said Sherwood-Smith brings extensive experience in brand marketing and creative strategy, having previously worked across leading consumer brands at Heineken, Carlsberg, and across Diageo’s portfolio. She will drive Honest’s growth strategy. Honest Burgers features in the Premium Club Turnover & Profits Blue Book, the latest edition of which was sent to Premium Club subscribers on Friday (10 October) and features 1,177 companies. Honest Burgers turnover of £59.9m is the 213th highest in the database. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £995 plus VAT – whether they are an operator or a supplier. The single subscription rate is £495 plus VAT for operators and £595 plus VAT for suppliers. Email kai.kirkman@propelinfo.com to upgrade your subscription.