Domino’s to roll out chicken concept to all UK stores after ‘outperforming expectations’: Domino’s Pizza Group is to roll out its Chick ‘n’ Dip across all its circa 1,400 stores in the UK & Republic of Ireland following a successful regional trial. Last September, Domino’s launched the Chick ‘n’ Dip sub-brand into 187 sites to tap into rapidly growing demand for chicken in the UK. The company said the trial, in the north west of England and Northern Ireland, received a strong customer response and outperformed the company’s expectations. Chick ‘n’ Dip will be now available to order in store, and across the brand’s web, app and aggregator platforms, from Monday, 9 February. The concept is delivered through Domino's existing kitchens, delivery network and supply chain, and the business said that it is “a highly complementary addition to the existing pizza offer”. The company said: “Launching Chick ‘n’ Dip with its own distinct identity increases visibility and relevance for Domino’s in one of the fastest-growing food categories. Chick ‘n’ Dip meets the growing consumer demand for chicken and gives customers more reasons to choose Domino’s for different occasions. The concept also drives incremental sales by increasing menu choice and basket size. Data from the regional trial showed that Chick ‘n’ Dip, which includes tenders, wings, boneless bites and nine new globally inspired dips, are highly complementary to pizza, with more than 80% of Chick ‘n’ Dip orders placed alongside pizza.” Nicola Frampton, interim chief executive of Domino's Pizza Group, said: “Chick ‘n’ Dip is an exciting new concept that is built on the same operational platform that has driven Domino’s success for decades. The rollout comes after a strong trial and will leverage Domino’s strengths in innovation, brand and service. Pizza remains at the heart of our business, and it is encouraging to see customers choosing pizza and Chick ‘n’ Dip together. We are confident that chicken will drive incremental growth for Domino's, helping us to serve additional customer occasions while continuing to lead the market in pizza.” Andrew Rennie stepped down as chief executive of Domino’s last November with immediate effect, amid efforts to shift the brand further away from its core pizza business. His surprise exit came after he indicated that the UK pizza market was nearing saturation point, telling the FT there is no “massive growth” left in this category. Under Rennie, Domino’s had been one of the bidders for Wingstop’s UK business. Domino’s features in the UK Food & Beverage Franchisor Database, which is exclusive to Premium Club subscribers. The latest edition features 380 companies.
Premium Club subscribers to receive all 49 videos from Restaurant Marketer and Innovator on Friday, 13 February: Premium Club subscribers are to receive all 49 videos from Restaurant Marketer and Innovator on Friday, 13 February, at 9am. The videos include: Romy Miller, chief marketing officer at Knoops, sharing how the brand carved out a new category in the crowded drinks space, cutting through noise to create a cult following; Russell Danks, managing director at Laine Pub Co, exploring how the group built a brand strategy designed around Generation Z; and Olivia Fitzgerald, managing director at 125 Data & Insights, speaking with Tom James, managing director at Bill’s, about how it became the first hospitality brand to invite its customers quite literally “into the boardroom”.
