Tue 10th Mar 2026 - Exclusive: German bakery brand to expand to the UK, with first of two London locations opening in second quarter of 2026 Exclusive – German bakery brand to expand to the UK, with first of two London locations opening in second quarter of 2026: German bakery brand Cinnamood is to expand to the UK, with the first of two London locations opening in the second quarter of 2026, Propel has learned. The concept, founded in Cologne is 2022 by Anna Schlecht and Luca Breuer, has opened 56 stores in less than four years and is now trading across 12 countries. It has now appointed Seeds Consulting to lead its franchise expansion across the UK and France. The brand has already secured a multi-site franchise partner for the UK, with the first location set to open in Camden, north London, in the second quarter of 2026, followed by a second site at Westfield London. The brand is targeting major metropolitan areas including London, Manchester, Birmingham, Paris, Lyon and Marseille, with opportunities available for both single-unit and multi-unit development agreements. Ahead of its UK expansion, the brand, which last month opened a flagship Barcelona store, launched its first Irish location last weekend, in O’Connell Street, Dublin. Seeds will help the brand identify and secure high-quality franchise partners across the UK and France, with a focus on experienced multi-unit operators and regional developers capable of delivering structured, long-term growth. “Partnering with Seeds Consulting marks an important milestone in our international journey,” said Santiago Hernández Acevedo, chief business officer at Cinnamood. “The UK and France are strategically significant markets for us, and we believe Seeds will help us find the right partners to build a strong and sustainable presence.” Matteo Frigeri, founder and owner at Seeds Consulting, added: “Cinnamood is a standout brand with a clear point of difference in the bakery and sweet treat segment. Beyond its product quality and strong visual appeal, what truly sets the concept apart is the strength of its unit economics. Experienced operators will immediately recognise the appeal of its average unit volumes, attractive Ebitda conversion and lean operating model, which requires a relatively low headcount to deliver strong performance. This combination of brand power and operational efficiency is exactly why existing Cinnamood partners are scaling so quickly, with some already operating nine locations. We are excited to support the brand’s expansion into the UK and France and to connect it with experienced franchise partners who can unlock its full potential in these markets.” The UK Food & Beverage Franchisor Database and UK Food & Beverage Franchisee Database are among six databases available exclusively to Premium Club subscribers. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.