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Tue 16th Dec 2014 - Marston’s launches Generous George brand
Marston’s launches Generous George brand: Midlands brewer and retailer Marston’s has launched a new “local” brand called Generous George – it has just opened it fourth Generous George site, located at Coulby Newham’s Lingfield Farm pub in Middlesborough. The Generous George concept caries the “feel good inside” tagline and sites feature a giant armchair outside. The offer includes a stone-baked pizza kitchen, an ice-cream parlour and a ‘cake-away’, which offers a puddings-to-go option. There are booths with interactive screens in the family area, screens displaying daily specials and large wall-mounted televisions for sports. Generous George pubs open from 9am, with a brunch menu through until 11.30am. Menu highlights include pub ‘classics’ such as giant sausage and mash and golden breaded scampi. A ‘1-2-3 lunch deal’ offers one course for £5.49, two courses for £7.49 and three courses for £9.49. There’s a three-strong pie shop offer and a two-strong Curry House choice plus a customisable build-a-burger option with a choice of eight toppings and five sauces. The Lingfield website states: “We believe that a good pub is all about the good times: catching up with family and friends over a proper pint of hand-crafted ale, a deliciously refreshing glass of wine or a fun and fruity cocktail or two. Whatever the occasion you’ll find a generous selection of drinks at the Lingfield Farm to tempt you, plus some fantastic finger-licking sharing dishes to accompany whichever drinks you choose. At Generous George, we believe that our pub is your pub. That’s why we open from 9am, so you can come at any time that suits you. We have a lip-smacking menu of brilliant brunches to start your day – served until 11:30am. You can pop in at any time of the day to enjoy a cuppa and a lovely slice of cake, or just a quick bite to eat at the bar. Our main menu has all your favourite pub legends that you would expect: cracking fish and chips, scintillating steak and our Marston’s Pedigree ale pie. If you fancy something a bit different, why not try our fantastic chicken shack, brilliant burgers and bagels or a freshly made pizza from our pizza kitchen?” One TripAdvisor review of the Lingfield states: “Love the new lay-out with a separate pizza station and the ice cream parlour is amazing. I don’t like ice cream but it was so tempting – you have got to see it, that’s all I can say. The menu suits all tastes.” Other Generous George sites open include the Oak Tree in Rednal, the Glassworks in Stourbridge and the Honey Bee in Aylesbury. Pub websites carry the full names of managers to emphasise ‘local’ credentials. A spokesman for Marston’s told Propel: “The Generous George concept is founded on the belief that it’s good to be generous. Generosity is delivered through all aspects of the offer – pub design via textures, finishes, facilities and stylistic icons that create a talking point. The food offer is generous in terms of choice, quality and presentation as well as value. The service style is also flexible to suit different customer needs. It’s a mass market offer – with pubs opening from 9am to encourage footfall throughout the entire day. There’s a broad range of menu options such as sharers, bagels, build-your-own burger and George’s Chicken Shack, together with a variety of drinks on offer including fresh cask ales.”

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