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Fri 20th Feb 2015 - CGA Peach – Byron and Browns are UK’s most satisfying brands
CGA Peach – Byron and Browns are UK’s most satisfying brands: Byron and Browns are the eating-out brands that leave their customers most satisfied, while the hot US import Five Guys Burger and Fries gets the best rating for the quality of food. Those are among a wealth of conclusions from new satisfaction ratings compiled by CGA Peach’s BrandTrack survey to highlight the nation’s Top 40 best performing brands. They confirm the huge popularity of both "better burger" and all-you-can-eat buffet concepts at the moment, but also reveal that keeping customers satisfied is as much about great food and service as it is about competitive pricing. Byron and the Mitchells & Butlers-owned Browns are the joint leaders of BrandTrack’s overall satisfaction ratings, leaving exactly half their customers "very satisfied" with their visit. The buffet brand Cosmo, the pan-Asian group Wagamama and Greene King’s Loch Fyne fish restaurant chain complete the top five. Other insights drawn from the research include:
• Five Guys, expanding fast across the UK, is the brand with the highest rating on food quality, with 53% of its customers very satisfied with it, leaving more established brands Loch Fyne (49%) and Wagamama (47%) in second and third
• Crown Carveries rates highest on value for money, with 45% of its customers giving it top marks, ahead of the buffet group Cosmo (42%) and the fellow carvery concept Toby (40%)
• Jamie Oliver’s Jamie’s Italian tops the list of satisfaction with service, with 43% of its guests strongly agreeing that it was good. Browns (42%) and TGI Friday’s (41%) are close behind
• Patisserie Valerie is the top-rated brand in the cafe, fast food and bakery sectors, with 39% of guests very satisfied with their experience.
CGA Peach’s poll also reveals the brands rising fast up the overall customer satisfaction chart in 2015, including TGI Friday’s, Bella Italia and Café Rouge. Peter Martin, vice-president of CGA Peach, said: “The UK’s eating-out market is more competitive than it has ever been, and all brands have to work incredibly hard to keep their guests satisfied. These fascinating figures reveal which of them do so best, and we salute them all.” All satisfaction ratings are based on CGA Peach’s BrandTrack October 2014 survey of 5,000 British adults who eat out. Figures for each brand are expressed as percentages of adults who have eaten there. The full league tables are available from CGA Peach.

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