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Morning Briefing for pub, restaurant and food wervice operators

Tue 30th Jun 2015 - Titled Kilt seeks franchisees to open 20 sites in the UK
Titled Kilt seeks franchisees to open 20 sites in the UK: Tilted Kilt, the US sports bar chain trading in the US “breastaurant” sector and known for being “The Best Looking Sports Pub You’ve Ever Seen,” is planning a launch in the UK market and is looking for a local franchisee to make it happen. It is renowned for its Kilt Girls - the kilt-clad servers. Tilted Kilt believes the UK market could be home to at least 20 sites in UK cities. It says the ideal franchisee will have considerable experience running a strong, marketing-orientated food related business, with access to a minimum of £630,599 capital per site. The company stated: "They will need an intimate knowledge of the UK market and willingness to take on a venture that requires a dedicated focus on restaurant and bar development, marketing and operations. Tilted Kilt currently has over 100 sites across the US and Canada, and is now keen to repeat its success across the globe. Tilted Kilt sites are generally between 500 and 750m², with average annual revenues of $2.2m. Customers are aged between 25-49 years old, with a ratio of 75:25 male to female guests, and the average spend per head is $16.50. The food/alcohol split is 50/50. Every site has at least 24 beers available on draught, authentic pub fare, and between 30-40 HDTVs for an exceptional sports viewing experience in an incredible atmosphere. Combined with pool tables and dart boards, Tilted Kilt is the best place to watch sports and hang out with friends. Humorous and slightly bawdy limericks are even seen throughout the pub, creating an atmosphere that is fun and entertaining. Key to Tilted Kilt’s success is its serving team of passionate Kilt Girls and Guys, who wear Celtic themed outfits and undergo extensive training to ensure they provide top quality service in order to make everyone feel welcome." Ron Lynch, president of Tilted Kilt, said: “We aim to be the best, most respected, most recognisable, and entertaining sports pub in the world, through unrivalled service and hospitality, and after real success in the US, we’re now seeking global domination. Tilted Kilt offers a hugely exciting opportunity to those looking for their next franchising challenge, and we’ll provide extensive support throughout the launch process, beginning with five weeks of training at our corporate headquarters in Tempe, Arizona. We say that at the Tilted Kilt, ‘A Cold Beer Never Looked So Good. We’re chomping at the bit to introduce our growing entertainment concept to sports bar fans in the UK.” For more information about franchising in the UK and Tilted Kilt, contact Iain Martin at

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