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Morning Briefing for pub, restaurant and food wervice operators

Tue 21st Jul 2015 - TGI Friday’s biggest menu update since 2007, Ed's Easy Diner's loyalty app
TGI Friday’s UK launches biggest menu update in eight years: TGI Friday’s UK has today (21 July) launched its biggest menu update since 2007. The Meet Your Match menu aims to serve smoky, tender meats and gooey, sweet treats, bringing together ‘classic Friday’s favourites with delicious new dishes’. The Friday’s Jack Daniel’s sauce range is expanding, with the introduction of the Jack Daniel’s Pork Belly and Jack Daniel’s Bucket of Bones. Other new additions include a range of five hot dogs, layered with flavours inspired by ‘New York’s best-loved street eats’. Terry McDowell, TGI Friday’s head chef said: “Friday’s is all about having fun, and we think these new additions to the Friday’s food family will most certainly deliver on this, with their big personalities and American-inspired flavours to match”. On the TGI Friday’s Meet Your Match menu are: Jack Daniel’s Bucket of Bones: Tender slow cooked pork ribs and chicken wings tossed in Jack Daniel’s glaze, toasted sesame seeds and chili flakes, topped with Texan toothpicks. Serves two to three; Chicken Finger BLT Waffle: A combination of sweet and savoury. Crispy chicken breast tenders served in a sweet waffle with melted cheese, rocket, fresh tomato, crispy bacon and honey mustard mayo; The Warrior Burger: Features two 7oz burgers piled high with mozzarella fingers, Colby cheese, crispy bacon, American cheese, caramelised onions and Friday’s mayo. Served with crispy fries and onion rings; Tostada Stacks: Crispy flour tortillas with melted cheese, Cajun-spiced rice, jalapeños, chilies, garlic veg and topped with pico de gallo, Southwest sour cream and Friday’s spicy guacamole; Jack Daniel’s Chili Dog: a grilled pork ‘dog topped with hot and smoky Jack Daniel’s beef chili, diced onions, Colby cheese, chilies and American mustard.

Ed’s Easy Diner launches loyalty and gaming app: Ed’s Easy Diner has launched a new loyalty and gaming app. In a move away from paper loyalty cards and printed coupons, Ed’s customers are to be offered a loyalty app. Among the rewards available include £5 welcome credit added to accounts after first purchase, 10p earned for every £1 spent at any Ed’s Easy Diner and a free shake on birthdays. The app will also let customers find their nearest Ed’s, browse current menus and get all the latest news and offers direct to your smartphone. Ed’s chief executive Andrew Guy said: “We are delighted with our new loyalty app which has a clear focus on rewarding our loyal customers. We’ve tried to keep it as simple and concise as possible to appeal to a wider audience and now plan to introduce a range of new features to make it even more appealing to our customers.” The Ed’s app was developed in association with Stampfeet, the UK-based mobile loyalty specialist. Asaf Rozin, Stampfeet’s chief executive said: “We are very excited to be working with Ed’s in launching their new mobile loyalty App. We wanted to create the best customer experience around their existing loyalty offer and clearly mobile plays a big part in this.” Ed’s has also launched the Junior Chef Challenge app, a multi-level test of skill and speed based around a burger-building concept, designed for their younger customers. Challengers work against the clock to stack one of Ed’s’ signature burgers with toppings in the correct order to progress to the next level.

New late night food delivery service launches in London in partnership with three restaurants: A new late night food delivery venture has been launched in London in partnership with three restaurants. “Feast London” has teamed up with Polo Bar in Bishopsgate, Beigel Bake on Brick Lane and Balans Cafe in Soho to offer the service from 11pm-5am. The service will deliver restaurant quality food direct to staff working in the city’s financial district, as well as party-goers returning from a night out in the city. Feast’s director Simon Pusey told The Evening Standard it’s all part of a growing trend to make London more 24-hour friendly. He said: “How many times have you been told it’s last orders or the kitchen has closed, and you look at your watch and it’s only 10.30pm? This, in a city which has tens of thousands of people working or playing way beyond that time. Until now London’s night owls have been limited to a vending machine or a kebab house. We think it’s about time that changed.”

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