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Wed 20th Jul 2016 - Greene King Leisure Spend Tracker reveals UK consumers’ summer spending habits
Greene King Leisure Spend Tracker reveals UK consumers’ summer spending habits: The latest Greene King Leisure Spend Tracker has found that British consumers have specific eating and drinking preferences during the summer months. Just over half of those surveyed admit that they adapt their leisure habits from June to August in order to make the most of the British summer. This is particularly applicable to young people with 77% of those between the ages of 18 to 24 suggesting they will change their behaviour to prioritise activities like eating and drinking outdoors. Around half of the same demographic group confirm they will actively reduce the number of indoor leisure pursuits they undertake during the summer, preferring instead to socialise out of home. June’s Leisure Spend Tracker also shows that the Rio Olympic Games in August may provide a small boost to pub owners. Despite not being a sporting event in the ilk of a European Championship or a Six Nations tournament, the data reveals that 35% of all Brits intend to watch some of the event from a pub or a bar. In June, the average British household spent £208 on out of home leisure, a 3% decrease year-on-year and a 1% increase month-on-month. Eating out was the only area to continue to increase with a 4% rise year-on-year and a 3% increase month-on-month. This was supported by households in London and the South East which increased spending by 3% as well as households in the rest of UK which increased spending by 4%. This consistency across Britain hints at the universal nature of the growth of eating out over the last 12 months. Any potentially substantial increase in leisure spending around the European Championships has not been felt across the leisure sector as a whole this month. Consumers are changing their leisure habits over the summer months with 60% of households with kids, 77% of 18 to 24 year olds and 70% of 25 to 34 year olds all making different choices between June and August than the rest of the year. Rob Rees, Greene King group marketing director said: “This month’s tracker has shown that pub goers want to make the most of the British summertime and the results give our industry a key understanding that outdoor spaces are coveted by the consumer. Looking at our monthly report on leisure spending, this month’s figures show the resilience of the leisure sector in uncertain times. Although overall spend is marginally down on this time last year, Eating Out continues its excellent recent performance, being 4% up on June 2015 and 3% up on last month.”


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