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Tue 13th Sep 2016 - Just Eat relaunches brand with new company vision
Just Eat relaunches brand with new company vision: Just Eat, the digital market place for takeaway food delivery, has relaunched the brand with a new company vision – to create the world’s greatest food community. This will be brought to life via a major brand refresh, which will initially launch in the UK before rolling out to its other 12 markets. Several new initiatives are being introduced to optimise the brand experience for its customers and restaurant partners. Just Eat will be one of the launch apps for Apple Watch Series 2 and WatchOS 3, which was unveiled last week. Just Eat’s new Facebook Messenger Chatbot aims to bring food discovery to life by engaging with customers to coach and inspire their food choices. Customers will be able to message the Chatbot, whether they fancy ordering their usual favourite or trying something new, and the bot will offer them a selection of different restaurants they haven’t previously ordered from if that’s where their mood takes them. The Just Eat app and website will be refreshed and new features added over the coming months to enable better discovery of favourite foods and restaurants as well as helping customers to find new cuisines they might not have considered before. The company will also unveil new-look resources for its partner centre and DriverApp, and will bring together its whole offer to restaurants as part of a new “Restaurant Partner Value Proposition” to be launched in October. The new Just Eat brand was developed by brand consultancy Venture Three, and will be supported by a UK marketing and advertising campaign, which will launch in the UK on Friday (16 September. The new brand design sees red remain as a lead brand colour. However, a new visual element, the “colour ray”, represents the diversity and variety of the Just Eat world within its community of customers, restaurant partners and colleagues. It also reflects the selection of foods from all over the world available on the Just Eat platform. Chief executive David Buttress said: “Just Eat has operated in the UK for ten years and is now one of the most recognised and best-loved food tech companies in the country. As we embark on our next phase of growth and cement our leadership position, our new vision – creating the world’s greatest food community – provides us with new focus and momentum to take the business forward.” Barnaby Dawe, global chief marketing officer, added: “Our new brand acknowledges what Just Eat has achieved so far, while setting the tone for where we want to go next. It marks an evolution in our approach to meeting our customers’ changing expectations and to adding more value to the relationship we have with our restaurant partners.”

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