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Morning Briefing for pub, restaurant and food wervice operators

Fri 23rd Feb 2018 - Wagamama debuts in Austria, 24th international territory
Wagamama debuts in Austria, 24th international territory: Wagamama, the leading international pan Asian-style restaurant business, has opened its first Austrian restaurant at the McArthurGlen Designer Outlet in Parndorf, Vienna. This brings the number of countries in which Wagamama operates across the globe to a total of 24. Wagamama’s franchise partner for the Austrian market, The Medusa Group, operates a number of hospitality, foodservice, licensed and entertainment brands in its home base of Slovakia, as well as rapidly growing its businesses in Austria and the Czech Republic. Designer Outlet Parndorf is one of the most successful and popular shopping destinations in central Europe, with around 180 high-end retail outlets. It attracts millions of customers annually from Austria, Hungary, Slovakia, as well as from China, South Korea, Russia, Singapore and the Middle East. The 311 square metre restaurant is located in the busy shopping destination which is popular with Viennese residents. It will seat 144 guests inside, with a further 126 covers on the outside terrace. The Wagamama brand’s positive eating philosophy will be reflected in a menu of fresh food and beverages prepared and cooked to order from its open kitchen. Brian Johnston, managing director of Wagamama International, said: “Over the last few years, consumers in Austria have been embracing many different types of cuisine so it is the perfect time to bring Wagamama to the market. Our franchise partner, The Medusa Group, brings a wealth of professional and operational expertise to the launch of Wagamama in Austria.” Peter Štecko, chief executive of Medusa Group, the Austrian franchise operator for Wagamama, added: “We are convinced that customers in Austria are ready to embrace a concept that has already become hugely popular with millions of people around the world. The McArthurGlen Designer Outlet Parndorf has a high footfall and international clientele, making it the ideal location for Wagamama’s first restaurant in Austria.” Mario Schwann, centre manager McArthurGlen Designer Outlet Parndorf: “Our aim is to make the shopping experience for our guests the best possible and the innovative gastronomic concept of Wagamama will complete our gastronomic offer – a special highlight for our national and international visitors.” Wagamama has more than 180 restaurants across 24 countries worldwide, with plans to open in a further three new territories in the next 12 months.

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