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Morning Briefing for pub, restaurant and food wervice operators

Mon 26th Feb 2018 - Average spend on late-night out rises 13.8%
Average spend on late-night out rises 13.8%: The average spend by people on a night out between November and January rose 13.8% to £59.49 compared with the same period last year, according to the latest Deltic Night Index. The report found more than half (58%) of Brits go on a night out at least once a week, a figure that rises to almost three-quarters (73.3%) among 18 to 21-year-olds and 63.8% of 26 to 30-year-olds. The pub continues to be the highest-spending late-night activity, with more than one-third (33.9%) of respondents selecting the pub as their top choice. However, the figure was down from 35.8% in 2016. Seeing friends (63.1%) continues to be the most popular reason for going out, followed by escaping day-to-day life (43.9%), and celebrating an occasion (33.6%). Regarding social media, 41.7% of respondents said they used Facebook when planning a night out, and 37.1% during a night out. The figure increases to 50.4% and 44.2% respectively among 18 to 30-year-olds. When planning and enjoying a night out, 21.0% used Snapchat and 17.1% used Instagram. More than two-fifths (42%) of respondents said seeing other people post about their night out on social media made them want to go on a night out themselves, with the figure rising to 57% among 18 to 30-year-olds. However, 43.1% of respondents said they made an effort not to use their phone on a night out. The report revealed 14.4% of 18 to 21-year-olds use payment apps when planning a night out, while 14.2% use food delivery apps, compared with 8.2% and 8.0% in other age brackets. The figures are similar during a night out. Almost half (49.2%) of 18 to 21-year-olds felt apps made it easier to go on a night out, while 29.5% said it encouraged them to go out more often. Women prefer to use social media, with more than half (51.6%) saying it made them feel more connected compared with 43.8% of men. Almost one-quarter (23.7%) of women said social media made them feel safer. Men are more likely to use apps and tech for convenience, with 43.6% saying it is more convenient and 18.6% agreeing it helped them to spend less when out. Jason Thorndycraft, operations director of Deltic Group, the UK’s largest operator of premium late-night bars and clubs with 57 venues across the UK, told Propel: “People are looking to get value for money and Deltic is giving them that. Deltic has seen a great year and we’re very positive for the late-night economy in the year ahead. We’ve had excellent figures with a very strong fresher’s week, a record Halloween and New Year’s Eve and a great Christmas driven by our investment in people, entertainment and social media. We’ve invested heavily in our products, and admissions are up as a result.” Regarding social media, he added: “Deltic has always been leading the charge on social media and digital and this year we’ve taken it to a new level with a new central social media team that has been a massive boost to the company. It’s a hugely important platform and we’ve really invested in it for the year ahead.”

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