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Thu 2nd Aug 2018 - Boxpark bids to revive Brighton beachfront with restaurants and hotel
Boxpark bids to revive Brighton beachfront with restaurants and hotel: Boxpark founder and chief executive Roger Wade is proposing to revive the beachfront at his home city of Brighton and Hove. The company has submitted plans to restore the crumbling Victorian architecture of Madeira Terrace and turn it into an “internationally renowned leisure destination showcasing the vibrancy and creativity of the city”. The plans include a food and beverage offer, which would extend on to Madeira Drive in good weather, and a hotel. The arches would be augmented with a new building that would “substantially increase commercial performance” in the area. The plan also includes new green spaces along Madeira Terrace and the road above, Marine Parade, while tourist attraction Volks Railway would be integrated into a “shared landscape”. Boxpark has requested a 12-month exclusivity period to explore design, funding and management options and is looking to unlock the entire Brighton strategic development programme by “linking key development sites along the seafront”. A company spokesman said: “Our proposal will restore Madeira Drive to its former glory as Brighton’s premier all-year leisure and event destination and an internationally renowned visitor attraction. This proposal will create a dynamic and active retail parade with a sustainable, year-round food and beverage offer, extending on to the street in good weather to animate and enliven the entire beachfront. The retail offer will be carefully curated from our extensive database of leading UK operators and within our existing relationships with leading hospitality businesses. The upper levels of the new buildings are to be hotel accommodation of circa 160 suites, with potential for one of the blocks to be converted to office space.” Soho House already has permission to create a £60m members’ club along the seafront that would include restaurants, bars, an open-air plunge pool and terraces. Both projects are close to Brighton Palace Pier, which is operated by Luke Johnson-led Brighton Pier Group. Boxpark is working on its third eponymous site, which will launch in Wembley at the end of the year. As well as its other sites in Shoreditch and Croydon, the company is collaborating with Adur and Worthing Council on Shoreham Beach Box, a partnership with Fatboy Slim and chef Danny Stockland, to create a destination for tourists and the community to engage with the area and get involved with an annual calendar of talks, workshops and events. The partnership was developed in April 2017 and is due to be built in spring and summer 2019. Sir Charles Dunstone is chairman of Boxpark.


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