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Morning Briefing for pub, restaurant and food wervice operators

Wed 12th Feb 2020 - Immersive restaurant company Wonderland partners with Warner Bros for debut site, in Soho
Immersive restaurant company Wonderland partners with Warner Bros for debut site, in Soho: Immersive restaurant company Wonderland Restaurants is to open its debut site. The company, founded by James Bulmer, former Disney executive and chief executive of The Fat Duck Group, has partnered with Warner Bros and DC to launch Park Row in London's Soho, this spring. Park Row will be a “premium immersive restaurant” experience inspired by the stories and DC characters including Batman, The Joker, Harley Quinn, Wonder Woman, Superman and The Penguin. It is the first fully immersive gastronomic DC-inspired restaurant experience anywhere in the world. Park Row will occupy an 18,000 square foot basement venue at The Crown Estate’s grade II-listed 77 Brewer Street. The venue will comprise of five restaurants, offering 330 covers, and three bar areas with interiors designed to bring DC’s famous fictional environments to life, using objects, light and materials to create narratives that transport diners through the worlds of their favourite DC Super Heroes and Super-Villain’s. Guests will have the opportunity to engage in a variety of experiences that combine storytelling with food and drink. The restaurants will be overseen by group executive chef Cláudio Cardoso, former group executive chef at Sushisamba. Innovation director Mark Garston, former head of central development at The Fat Duck, and creative director Mike Bagale, former executive chef of three-Michelin starred Alinea in Chicago, are responsible for menu development. Guests can expect historically-inspired British sharing dishes at Pennyworth’s – named after Bruce Wayne’s butler, Alfred. The Penguin’s Iceberg Lounge is the largest restaurant featuring an international menu, cocktail bar and live entertainment every evening. A Harley Quinn-inspired restaurant “presents a fun and playful” omakase, while hidden away from the main room, Old Gotham City – a villainous speakeasy – will offer inventive cocktails alongside sharing plates. The Monarch Theatre, Park Row’s multi-sensory tasting menu experience, will be housed within two identical spaces using state-of-the-art projection mapping technology, “to explore the psychology of heroism through food”. Bulmer said: “We are delighted to partner with Warner Bros to create their first immersive DC-inspired gastronomic restaurant experience found anywhere in the world. This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guests. Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match. I am still a child at heart, inspired by the greatest stories and storytellers. For me, great food experiences are about unlocking guests’ emotions and creating edible memories.” Peter van Roden, senior vice-president of global themed entertainment at Warner Bros, added: “Warner Bros and DC have been integrally involved in the creative development of the concept, collaborating and contributing to Wonderland’s vision for this unique experience and expression of the DC brand. We are excited to see the first immersive DC-inspired restaurant open here in London.”

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