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Wed 19th Jan 2022 - Restaurant Marketer & Innovator Awards winners revealed
Restaurant Marketer & Innovator Awards winners revealed: The winners of this year’s Restaurant Marketer & Innovator Awards, staged by Propel and Think Hospitality, have been revealed. More than 120 entries were judged by a panel of industry and agency leaders. The winners were recognised for their success in marketing and innovation in the foodservice sector at an awards ceremony at Incipio Group’s Pergola On The Wharf this evening (Wednesday, 19 January). The winners were Innovator Of The Year: David Abrahamovitch (Grind); Marketer Of The Year: Romy Miller (formerly of Gail's Bakery); Future Marketing Leader Of The Year: Georgie Ross (Mildreds); Innovation Of The Year: Toggle (winner), Peckwater Brands (highly commended); Best Communications: Searcys (reopening marketing and PR strategy 2021); Best Community or Charity Initiative: Hickory’s Smokehouse (Cash for Kids); Best Digital Engagement: Marugame Udon (Beaver Trison's integrated digital engagement environment with Marugame Udon); Best New Product Development: Rick Stein Restaurants (Stein's at Home); Best New Website: Frankie & Benny’s; Best New Or Improved Visual Identity: The Breakfast Club with ThoughtMatter (winner), The Athenian with Withus Studio (highly commended); Best Use Of Technology: Boxpark (winner), Wonderland Restaurants with Sysco Productions (highly commended); Campaign Of The Year: Boxpark’s Euro 2020 campaign (winner), Incipio Group’s Wunderbar! Bringing Oktoberfest to Pergola (highly commended). Restaurant Marketer & Innovator co-founder James Hacon said: “Throughout all the challenges from the past two years, we have continued to see hospitality businesses innovate in extraordinary ways. The calibre of entries to the awards was extremely high and our winners really were outstanding examples of our industry at its best. At a time where our suppliers have had even less support from government, it's important to recognise the brilliant work of the agencies and partners of these brands had in achieving these results also.” Propel managing director Paul Charity added: “These awards fill a vital gap in the sector, recognising the amazingly creative work that is driving the industry, especially at what has been a very testing time. Congratulations to all our winners.” The awards rounded off the fourth Restaurant Marketer & Innovator European Summit. The three-day event featured more than 60 speakers offering a unique blend of senior marketers, business leaders and entrepreneurs. To see the full list of finalists, click here

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