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Fri 8th Apr 2022 - Exclusive: Ghetto Golf operator secures £5m investment from Imbiba
Exclusive – Ghetto Golf operator secures £5m investment from Imbiba: Big Fang Collective, the Liverpool-based entertainment venue operator that owns the Ghetto Golf brand, has received a £5m investment from sector investor Imbiba, to aid its growth in the UK and internationally, Propel has learned. Founded in 2016 with the creation of Ghetto Golf, which involved the renovation of the 25,000 square foot Cains Brewery in Liverpool, Big Fang Collective delivers entertainment concepts with a “vision to change the way the UK enjoys itself”. Working with artists, DJ’s, chefs and creatives, the group remodel derelict spaces into experiential multi-site entertainment venues. The sites are transformed by the Big Fang Collective creative team and local artists from each city who cover every inch of the space in street art and installations that house the most eclectic mix of street food, music and 18 holes of crazy golf to create an experience that is set to “blow people’s minds”. The company currently operates four sites in Birmingham, Liverpool, Newcastle and Glasgow, across its Ghetto Golf, Golf Fang and Birdies Bar brands. The Big Fang Collective’s next venture will be the opening of its 38,000 square foot multi-concept Sheffield venue, which will launch Golf Fang in phase one, closely followed by a Birdies Bar and the group’s first food hall. The investment from Imbiba will allow The Big Fang Collective to continue its expansion, as the group actively looks to acquire new venues in cities across the UK, with seven new venues already planned in the next two years. Kip Piper and Daniel Bolger, founders of Big Fang Collective, said: “We created our first concept with a desire to change the way the UK enjoys itself. We wanted to create a multi-sensory experience that was far more than just golf. We soon found ourselves surrounded by like-minded and incredibly talented creatives from all walks of life. It’s this multi-disciplinary pool of artists, DJ’s, chefs and creatives that transform these sites into venues that quite literally blow people’s minds. This investment from Imbiba will not only give each of those creatives even more space for expression but will allow us to recruit talent in cities across the UK, expand into overseas markets, future-proof the brand and deliver even more exciting concepts as a group.” Andrew Stones, partner at Imbiba, added: “We are excited to be investing in Big Fang Collective – it is a market leader delivering unforgettable experiences across its entertainment hubs. Its creative approach, operational excellence and ambition mean there’s so much more to see from Big Fang Collective and we’re proud to be facilitating this growth.” Imbiba also currently backs the likes of Pizza Pilgrims, Farmer J, Vagabond Wines, Kindred Concepts and Albion & East. Last month, it invested in Leisure TV Rights, the experiential leisure operator, which operates the Ninja Warrior UK adventure parks.

Job of the week: Award-winning hospitality, leisure and events group Boxpark has two job opportunities within its marketing department. The business is seeking an experienced head of marketing with an events and music background who can deliver strategic and impactful marketing campaigns from conception to completion. Responsibilities will include planning and delivering monthly and seasonal campaigns, managing and developing Boxpark’s Black Card digital loyalty programme, developing a CRM strategy and overseeing all digital, social, and PR campaigns. In addition, Boxpark is looking for a digital marketing manager with a hospitality, entertainment or sports background who can manage all digital channels and data analytics, drive email marketing campaigns, and develop SEO and pay-per-click strategies. This is a specialist role, and the ideal candidate will have experience using marketing automation tools, CRM software and CMS platforms. Boxpark is a fast-growing, ambitious company and candidates must be able to work flexibly in a dynamic, start-up style environment. For further information, and to apply, click here.

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