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Fri 4th Nov 2022 - Exclusive: Deep Blue signs exclusive retail development licence agreement with Boparan for Harry Ramsden’s
Exclusive – Deep Blue signs exclusive retail development licence agreement with Boparan for Harry Ramsden’s brand: Deep Blue Restaurants, owner of the Deep Blue and Harry Ramsden’s brands, has signed an exclusive retail development licence agreement with Boparan Restaurants Group (BRG), Propel has learned. The agreement allows BRG to include the Harry Ramsden’s brand in its new supermarket restaurant concept that also includes BRG’s own brands such as Carluccio’s Cafes, Slim Chickens, Ed’s Easy Diner and Gourmet Burger Kitchen. The “Restaurant Hub” concept is being rolled out across 150 Sainsbury’s supermarkets over a three-year period. Under the terms of the agreement, BRG will also have exclusive rights to develop and distribute Harry Ramsden’s approved products to grocery retailers. James Low, founder and chief executive of Deep Blue, said: “BRG has unparalleled presence in the food retail sector and were the natural partner to help us to promote this iconic British brand in the UK. The agreement will give the Harry Ramsden’s brand enormous visibility, which we will use as a springboard for the franchising and licensing of the Harry Ramsden’s brand nationally and internationally. We are delighted to be working with BRG on this extremely exciting project.” Satnam Leihal, chief executive of BRG, added: “Harry Ramsden’s is a key element of our restaurant offering and, following a successful pilot at Sainsbury’s Selly Oak, we look forward to working with Deep Blue on the rollout of our ‘Restaurant Hub’, on other future concepts, and on the development of Harry Ramsden’s products for the retail sector. The licence agreement with Deep Blue will allow Harry Ramsden’s products to be accessible to millions of customers, whichever channel they choose to use, in aisle, at restaurants and takeaways, through home delivery or at a ‘Restaurant Hub’, allowing the brand to achieve heightened visibility with existing and new customer demographics.” Deep Blue features in Propel’s UK Food and Beverage Franchisor Database, which is an exhaustive guide to the companies offering a food and beverage franchise in the UK and is available exclusively to Premium subscribers. The next edition, which will be published later this month, features 170 companies and almost 80,000 words of content, providing insight on the offer, locations, cost and other key details. The database is updated every two months. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £895 plus VAT – whether they are an operator or a supplier. The single subscription rate is £445 plus VAT for operators and £545 plus VAT for suppliers. Email jo.charity@propelinfo.com to upgrade your subscription


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