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Tue 21st Feb 2023 - Exclusive: Sushi Daily launches first of its kind omnichannel loyalty programme trial
Exclusive – Sushi Daily launches first of its kind omnichannel loyalty programme trial: Sushi Daily, Europe's biggest fresh sushi kiosk business, is launching a loyalty trial for a unique omnichannel programme. The company, which is a KellyDeli brand and has more than 1,000 counters in 12 countries, said “Sushi Daily Rewards” is the first of its kind to be compatible in-store, online and within Deliveroo. Consumers opting in will collect points for every pack of sushi purchased, whether that's through click and collect, via third party Deliveroo, or in-store, resulting in free products when points build up. The company said the programme is designed with “consumers and franchise partner Sushi Artisans in mind and will provide Sushi Daily with invaluable shopper data, insights and a 360-degree view of customer behaviour” through all purchase points while bypassing an iPOS system. Sushi Daily said this was crucial for its business due to the kiosks being positioned inside retail partner stores, whereby consumers either pay online or pick up products at kiosks and pay at the retailer's own tills. Customers can scan an on-pack QR code to collect their points, and Sushi Daily is trialling different QR code labels to see which their consumers engage with more. Points will amount to approximately one free pack of sushi for every six purchases. Sushi Daily is trialling the loyalty programme at kiosks in ten Waitrose stores throughout London. Following a successful trial, Sushi Daily plans to roll out a native loyalty app across all its markets in the UK and Europe, which combines click and collect, delivery and loyalty with an expanding set of rewards. The technology has been developed for Sushi Daily by Vita Mojo. Romy Miller, global brand director at KellyDeli, said: “We're excited to launch the world's first retail omnichannel loyalty programme crossing the in-store, online and Deliveroo points of sale to offer free sushi rewards to our regular customers. We're always looking for ways to utilise technology and develop our customer experience. The new loyalty programme will provide us valuable insights and data around shopper behaviour and is just the first step in us developing our offer further to benefit both consumers and franchisee partners as we understand more about what our customers love best.”

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