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Wed 31st May 2023 - Subway reports UK&I like-for-like sales up 10.5% in first quarter, unveils biggest menu overhaul in 25 years
Subway reports UK and Ireland like-for-like sales up 10.5% in first quarter, unveils biggest menu overhaul in 25 years to include chef-inspired creations: Subway has reported like-for-like sales in the UK and Ireland were up 10.5% in the first quarter of 2023 compared with the previous year. Digital sales increased 0.9% in the period, following the previous year’s strong performance, with sales overall more than tripling since pre-covid. Kicking off the second quarter, in April, the brand also achieved its second highest weekly average unit volume (AUV) in the UK and Ireland on record, with the highest AUV week achieved in November 2022. Subway generated sales of $1.03bn in 2022. It comes as the business revealed the biggest overhaul of its menu in the UK and Ireland since its arrival almost 25 years ago, with the launch of its Subway Series menu. As part of its ongoing global business transformation journey, the menu will be available across more than 2,300 restaurants in the UK and Ireland and provides guests with two ways to experience Subway. Guests can now choose from 15 chef-inspired creations or continue to create their own custom-made sandwich or salad. “In developing the new menu, guests told us they wanted food tailored to their lifestyle,” said Nigel Doughty, managing director, UK and Ireland. “In order to meet that need, we’ve evolved our menu and are putting the power back into the hands of guests, so that there are now two ways to Subway – created by us or created by you. We know there is sometimes consumer fatigue when it comes to ordering quick service food.” Mike Kehoe, EMEA president of Subway, added: “Our continued impressive performance demonstrates that our efforts to build a better Subway and win back the hearts and minds of sandwich lovers around the globe is working. With strong sales momentum across our restaurants and a refreshed focus on strategic brand growth, there has never been a more exciting time to be part of the Subway brand.” Subway said customers can expect to see ongoing menu innovation, improved ingredients, and digital enhancements rolled out in key markets around the world in the coming months.

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