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Morning Briefing for pub, restaurant and food wervice operators

Mon 14th Aug 2023 - Exclusive: The Everywhere Group set to launch crowdfund, projected to deliver £17m revenue in 2024
Exclusive: The Everywhere Group set to launch crowdfund for more than ten new immersive experiences, projected to deliver £17m revenue in 2024: Immersive production company The Everywhere Group (TEG) is set to launch a crowdfund to help launch more than ten new immersive experiences, and is projected to deliver revenue of £17m in 2024. The business’s events arm, Immersive Everywhere, is behind The Great Gatsby – The Immersive Show in London, South Korea, Dublin and New York, as well as the likes of Doctor Who: Time Fracture, and Peaky Blinders: The Rise. It has more than ten new shows in the pipeline and is launching a crowdfunding campaign “imminently” to “drive these ventures forward”. The company said: “With significant growth potential nationally and internationally for the immersive and experience sector, TEG works with landlords that are keen to embrace these benefits to massively increase footfall and dwell time to these venues. TEG provide these sites and operators with ancillary revenue streams which encourages stronger working relationships than would have in traditional entertainment venues. Looking ahead, TEG forecasts significant revenue growth based on ten activations currently in the pipeline. The company's growth trajectory is projected to deliver revenue of £17m in 2024. Unique in its proposition and capitalising on all parts of the experience economy, TEG combines ticketing, marketing, sponsorship and merchandise to generate various streams of income at all stages of the production lifecycle. As well as these areas of the business, TEG has created a unique modus operandi, bringing its full 360-degree expertise to different spaces, away from traditional theatres.” It comes as TEG signs a deal with Hasbro to launch a new Peppa Pig-themed experience. Set to open in spring/summer of 2024, Peppa Pig: Surprise Party will offer an interactive theatrical storyline, a branded food and beverage offering and dedicated retail space. “We are thrilled and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most loved brands,” said Mark Hurry, TEG’s joint chief executive. “By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way brands engage with their audiences and creating truly unforgettable experiences. The success we achieved in 2022 and the projected growth for the upcoming years are a testament to our dedication to delivering unparalleled entertainment.” Matt Proulx, vice president of location based entertainment at Hasbro, added: “TEG’s work in the live immersive entertainment space is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market, the UK. With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”

Propel to launch UK Food and Beverage Franchisee Database this week, sixth major database for Premium subscribers: Propel will this week launch the UK Food and Beverage Franchisee Database – the first time that profiles of 100 of the top food and beverage franchisees have been available in one place in the UK. The go-to database, which features many of the big franchise operators running Costa Coffee, McDonald’s and Domino’s sites, brings together a wealth of information on an increasingly important part of the market. The first edition will feature more than 32,000 words of content and will be sent to Premium subscribers on Wednesday (16 August). The sixth major database exclusive to Premium subscribers, it will be sent out bi-monthly, including new entries and updates to existing entries. The companies, listed in alphabetical order, will have their most recent results reported as well as broader information around the company’s background, site numbers and board make-up. It will complement Propel’s UK Food and Beverage Franchisor Database, which launched last year and now lists more than 200 franchisors already operating in or looking to expand into the UK. Propel managing director Paul Charity said: “Franchising is an ever-growing and increasingly important part of the food and beverage market, and it is the first time an invaluable guide to those companies which franchise with major brands has been available in the UK. It is the perfect complement to Propel’s UK Food and Beverage Franchisor Database, which focuses on those companies offering franchises, and which in its first year, doubled in size from an initial 100 listings. Together, they will provide the most detailed and insightful guide to the franchising market in the UK.” Premium subscribers also receive access to the Propel Turnover & Profits Blue Book; the Propel Multi-Site Database, produced in association with Virgate; the New Openings Database and the Who’s Who of UK Food & Beverage. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £995 plus VAT – whether they are an operator or a supplier. The single subscription rate is £495 plus VAT for operators and £595 plus VAT for suppliers. Email to upgrade your subscription. Premium subscribers are also being given exclusive access to the recording and slides to Propel Multi-Club Conferences. They also receive their morning newsletter 11 hours early, at 7pm the evening before; regular video content and regular exclusive columns from Propel group editor Mark Wingett.

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