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Wed 30th Aug 2023 - Toca Social to open at Westfield London for third UK site
Toca Social to open at Westfield London for third UK site: Toca Social, the interactive football bar concept, has unveiled plans for its third UK location, at Westfield London, continuing its journey of growth and expansion. It follows the success of Toca Social's inaugural venue at The O2, London, in August 2021, attracting more than 300,000 visitors in the past year alone. Construction of the Westfield London venue, which will transform an entire floor of the unit previously occupied by Debenhams, is scheduled to commence in 2024. Toca Social’s Westfield London venue will feature 25 playing boxes spread over 35,000 square feet, making it the highest capacity Toca Social venue to-date. Complementing the interactive football gaming, the venue will also house two bars, “seamlessly blending interactive football experiences with modern Americana-inspired dining to offer an unmatched convergence of entertainment and culinary excellence”. Alex Harman, president of Toca Social, said: "Building on the fantastic success of Toca Social’s first venue at The O2, London, launching our third UK venue at Westfield London will be a big step in the growth of our brand. As the largest mall in Europe and a major entertainment destination, Westfield London is the perfect platform to launch what will be the highest capacity Toca Social in the UK.” Scott Parsons, UK chief operating officer of Unibail-Rodamco-Westfield added: “Our strategy focuses on evolving and transforming our spaces in line with changing consumer demand, creating cutting edge entertainment and retail experiences that are second to none. We’re excited to sign Toca Social to Westfield London, the latest example of a URW partnership to repurpose a traditional anchor department store into a fresh and dynamic offer. Recent sales data reported that dining is up 21% and entertainment is up almost 36% at Westfield London – clearly an area that is booming for us now and one we expect to continue with the opening of Toca next year.” The announcement marks the latest stride in Toca Social's ambitious expansion, with its Birmingham venue scheduled to open at the Bullring & Grand Central shopping centre next year, alongside international expansion plans with locations earmarked in the United States and Mexico. Toca Social recently secured endorsement and investment from England football captain, Harry Kane, while England Women’s captain, Leah Williamson, became a stakeholder in the company earlier this year. Toca Social features in the Propel Multi-Site Database, which is available exclusively to Premium subscribers. The comprehensive database, which is produced in association with Virgate, is updated monthly and provides company names, the people in charge, how many sites each firm operates, its trading name and its registered name at Companies House if different. The database now features 2,853 companies. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £995 plus VAT – whether they are an operator or a supplier. The single subscription rate is £495 plus VAT for operators and £595 plus VAT for suppliers. Email to upgrade your subscription

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